Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
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Category Archives: "Idea Bar"
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked
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The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully
Continue reading »Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org. I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now. I don't share
Continue reading »Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho. His book The Alchemist is
Continue reading »The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening up the ability for the creation of new suffixes that come after the dot, such as .com or .org. The open application process lets any organization apply to be the
Continue reading »Have you ever wished it was easier to print something out while you were on the road? Whether it's a boarding pass or a list of local restaurants, or a guide to a local attraction you are standing in front of. Right now, we can carry 20 GB hard drives in our pocket, and access
Continue reading »The toughest part of being in China, or any other country that uses a completely foreign language to native English speakers, is finding a way to communicate for products you are looking for. Some products are available and some aren’t, brands are often called something different for different markets, and knowing how to ask for
Continue reading »I’ve been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking
Continue reading »YouTube is everyone’s default location now for not only videos, but music, entertainment and just about any other piece of content you might have seen somewhere and want to see again. Copyright issues aside, having this global library of material available gave me an idea for an interesting social experiment the other day. What if
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