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ABOUT THE NON-OBVIOUS INSIGHTS NEWSLETTER

Are you tired of reading the same predictable stories every week?

This email spotlights the underappreciated and fascinating stories every week that you might have missed, along with a thoughtful (and short!) point of view on why they matter. Every Thursday, you'll get a curated email featuring 5-6 new stories selected from hundreds of sources that make you think, and encourage you to be more open minded.

Want more info? Read a few recent issues of this email:

#220 | How To Do More Than Hashtag Activism, Virtual Home Repair and Redesigning Dr. Seuss

#218 | Museum Seeks Teen Photos, NASA Publishes Space Ethics And The Truth About Air Pollution

#206 | Algorithmic Music, Cactus Leather And Advice From The First Person To Lose His Job To AI

#201 | Pajama Shaming, Bite-Sized Gaming And Why Kim Kardashian Might Start A Law Firm

A little bit about me ...

Hi, I'm Rohit Bhargava and I believe the world needs more non-obvious thinkers. I am on a mission to help smart people like you to be more interesting and open minded. I am a current entrepreneur, former advertising agency executive, multiple-time bestselling author and occasional professor at Georgetown University.

The stories that I feature every week in the Non-Obvious Insights Newsletter are curated using my "Haystack Method" (see video below). I use this method to constantly go through hundreds of media sources to select only the most interesting and underappreciated stories.

I am grateful for the time each of my readers spend with me every week and promise to always put in the work to share non-obvious ideas that you haven't heard before. I care deeply about adding value to your inbox every week and will never share your email.

ABOUT THE NON-OBVIOUS TREND SERIES

Ten years of insights. 14 international book awards. Over 1 million readers.

HOW ARE THE NON-OBVIOUS TRENDS CURATED?

Discover the Haystack Method for curating ideas and identifying trends ...

This short timelapse video shows the "Haystack Method" - a process for curating great ideas that is used to select the stories for the Non-Obvious Insights Newsletter every week as well.

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