Binge Rooms: The Ultimate Immersive TV Experience

binge-room-contest

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that

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Why The Joy Of Missing Out (JOMO) Is So Hot Right Now

jomo

Facebook recently added a feature to help you track how much time you spend on the platform. Instagram will now show a checkmark when you are done scrolling through your friends’ updates from the past two days. A recent NY Times feature even proposed that this might be the summer of “JOMO” (the joy of

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Cadbury Is The First Brand To Get Banned From Advertising To ...

cadbury eggs

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

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Masculinity Evolving: What Does It Mean To Be A Man Today?

masculinity_evolving

What do men think it means to be a man today in the era of #metoo? This is a question that has been receiving a lot of attention recently. Data analytics site FiveThirtyEight.com commissioned a study that found plenty of fascinating conclusions, including that more than 75% of men don’t believe there are any advantages today to being

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Why Our Economy Supports (And Sometimes Needs) Bullsh*t Jobs

bullshit jobs

“A titanic amount of our economy is presently bullshit, and we’re working crazy hours to ensure that all the bullshit gets done.” This review of the newly released book Bullshit Jobs by David Graeber looks at some of the themes from the research of the author and why there are so many people doing jobs

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How Twitter Is Killing Our Culture (And Why We Probably Won& ...

elon musk twitter

Is Twitter useful anymore (or was it ever)? Most of us who have been on the platform for some time have likely experienced a downward shift in its value. For me, the platform used to offer an interesting stream of real time commentary from friends and acquaintances. Over time it became a noisy flood of

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The Swiss Town That Banned Travelers Posting Photos On Socia ...

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to fine tourists for sharing them online. That’s the genius strategy behind this move from the town of Bergün, but the explanation of why is even better. “We don’t want to

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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Apple Imagines Destroying The World At WWDC 

During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to show developers how much the world needs them and the apps they build. The video, unfortunately, ended up illustrating just how much havoc Apple could wreak if it chose to

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Love IKEA? Now Your House Can Smell Like It

What do cinnamon buns, lingonberries and assemble-yourself-bookcases smell like? IKEA … and soon you can bring that smell home in a fragrance developed by independent Swedish fragrance creator Byredo. The idea is an interesting exploration of how broadly a brand experience could go. Given the power of smell to evoke memory, something like this could

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