How Brands Become Fixers Of Everything From Potholes To Fake ...

dominos fixes potholes

Domino’s just started fixing potholes on roads, to help your pizza get delivered undisturbed. In response to news stories of kids getting fined by overzealous city officials for running lemonade stands without permits, Country Time Lemonade created a fund to pay their legal fees. Both are stunts from brands taking a short lived Brand Stand

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Customers Are Not Always Right (And Sometimes Don’t De ...

Yes, Elon Musk finally released his flame throwers to the consumer market … and people promptly began using them in totally inappropriate ways. It is a predictable side effect of our culture of Everyday Stardom that consumers behave badly … just because they can. This week, there were plenty of examples that maybe we don’t

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How To Reinvent A Brand: Lessons From Kodak, Blackberry and ...

crayola makeup

This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their own quest to maintain relevance and resurrect their fading brand by announcing the KEY2 (a new phone featuring a full keyboard) and Kodak showed off the first photos taken on

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Why Everyone Wants To Sell Everything As A Subscription

air france le pass

This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which allows frequent travelers to purchase pre-paid coupons to lock in pricing. A few days later, Mercedes-Benz followed BMW, Porsche and Cadillac by launching their own monthly all-inclusive subscription model, at

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6 Awesome Ways Canada Is Celebrating Its 150th Anniversary

As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how

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The 15 Best Business Books Of 2016 | Non-Obvious Book Award ...

Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most

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How Netflix Predicts Watching Habits, Awful Magazine Covers ...

This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do

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The Best And Worst Of Super Bowl 2016 Marketing Strategy

I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people

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The Death Of Gender (And What It Means For Marketing)

There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add

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The 5 Worst Habits Of Selfish Brands

Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term

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