Yahoo! Group on VideoBlogging – A large user community of videobloggers and a great way to uncover what’s new in the world of videoblogging. VLogging 101 – An online tutorial to creating your own Vlog FireANT – A popular online RSS video aggregator and media player Steve Garfield – Video Blog of a relatively well
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Quark skips integrating direct mail campaign with website
I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5. They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it.
Continue reading »John Cleese Connects with IT Managers in Viral Online Film
I just got my LiveVault poster today from the Institute for Backup Trauma. It’s a site I visited about 4 weeks ago promoting the data storage solution offered by LiveVault. The campaign is a brilliant spokesperson marketing execution featuring John Cleese as Dr. Twain Weck in an online film about an "original story told for
Continue reading »Store Wars Viral eAdvocacy Campaign Uses Popular Culture to ...
The first component of eAdvocacy is getting your issue on the radar screen. Piggybacking on the release of the new Star Wars movie, a viral campaign supporting organic produce offers a new take on eAdvocacy with a Star Wars parody at http://www.storewars.org/flash/. Produced by the same team that developed the award-winning "Meatrix" about the true
Continue reading »Lessons in Online Marketing to Busy Moms
MarketingSherpa released a case study today about how Gymboree revised their website to better meet the needs of busy moms shopping for children’s clothing online. Some interesting lessons in here for any campaign targeting moms, including: Moms are multi-tasking at certain times of the day – "moms are so busy that they’re hopping online as
Continue reading »Content Creation – More than just Blogs
Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 – according to a Pew Internet Study. While the entire category of content creation sometimes seems hijacked by blogging and podcasting, another content creation activity is noted by this same report
Continue reading »Sports and the Internet
Nobody would ever voluntarily watch a big game on time delay. The time shifting (or "extreme time-shifting") of television will probably never effect sports … because you just have to watch in real time. In fact, TiVo itself notes that less than 10% of sports fans watch Monday Night Football on time delay. Last night
Continue reading »Where to get Online Statistics
As one of a handful of Internet professionals in a PR agency, I’m continually asked for lots of stats to back up proposals as well as using them to support or inform my own recommendations for client work. Here are several of the best FREE general sources for Internet statistics I’ve found out there:ITFacts.biz –
Continue reading »eBay and Online Reputation Systems
Just a few weeks ago I got my blue star on Ebay. Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way. Somebody likes me. 50 somebodies. And they even said so when they rated me positively. It also got
Continue reading »Statistics about Parents & Moms Online
Below is a list of helpful resources all about parents online, including who they are and how to reach them: Report on Parents Online – published in 2002 from Pew Internet Child and Family Web Guide – List of resources online compiled by researchers at Tufts University (primarily about child development) Purchasing power of Moms
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