As investing in robotics takes off, this story about what VCs and investors look for has a valuable insight as shared by investor Josh Wolfe of Lux Capital: “what I recommend in two words is: make magic … when we feel that we’ve seen something that nobody else has seen, that we’ve seen something that came out of a sci-fi movie … that’s the thing that gets us to part with our cash.” The quote offers a good reminder that the best pitches never just focus on the numbers. We have to “make magic” to really inspire … and open wallets of investors too.

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