Today I am launching a very interesting companion project to my new book which will feature a compilation of amazing voices all talking about the role that personality has played in helping them build their companies and personal brands. The site is called The Personality Project and there will be 100 contributors in total – and I kicked off the site this morning with the first introduction post. Over the next year, the site will feature two new contributors per week (on Tuesdays and Thursdays), including the following people who have kindly agreed to take part in this site as the first ten participants:

  1. Rohit Bhargava (the post you’re reading!)
  2. Dave Balter (CEO/Founder of BzzAgent)
  3. Tony Hseing (CEO/Founder of
  4. Yvonne Lembi-Detert (CEO/Founder of Personality Hotels)
  5. Premal Shah (President of
  6. John Bell (Head of Ogilvy 360 Digital Influence)
  7. Sharelle Klauss (CEO & Founder, DRY Soda)
  8. Amit Gupta (Founder of PhotoJojo)
  9. Larry Smith (Editor & Founder, SMITH Magazine)
  10. Andy Sernovitz (Author, Co-Founder of WOMMA)

On the first of every month, I will announce the next ten participants for the month (on the Personality Matters Blog), and then publish their posts throughout the month. Whether or not you have read the book, you will definitely want to subscribe to the RSS feed or get email updates from the site with the latest posts. Also, though I have already recruited more than half the participants, there is still room to nominate someone who you think could make a great addition to the project. Stay tuned for more information on how to do that on the soon to be created "Join the Project" page, and let me know what you think about the site in the meantime!