NYC Chefs Launch as a Wakeup Call for New ...

Add to: | blinklist | | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables.  In an effort to remind consumers of the

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How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days

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United Launches Online Coalition to Win New Beijing Route

In my inbox today, I recieved a plea from United to support their "Capital to Capital" initiative lobbying the US Department of Transportation to allow them to add a new nonstop direct flight from Washington DC to Beijing, China.  The email drives travellers to a website launched on September 12th for the Capital to Capital

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SMO and the Art of "Tweaking"

Add to: | blinklist | | digg | yahoo! | furl | rawsugar | shadows | netvouz Seth Godin yesterday posted about his concept of tweakers – a name he has coined for people who make things better without changing the original intent.  He has created a lens on Squidoo about it, and describes

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The World's Biggest Short Film

For anyone who ever wanted to be listed on the closing credits of a film, your chance has arrived online.  The 1 Second Film is a nonprofit collaborative film project that has stated a single simple aim … to create "The World’s Biggest Short Film."  To do it, the project is enlisting donations of $1

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5 Reasons the NFL is the Dominant Sports Brand in America

Add to: | blinklist | | digg | yahoo! | furl | rawsugar | shadows | netvouz About two weeks ago, I was travelling on a Sunday evening – the first Sunday evening of the NFL season.  That evening, there was a brilliantly scripted game scheduled to pitt the New York Giants against the

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Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical

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IdeaBar: Travel Guides On Demand

Add to: | blinklist | | digg | yahoo! | furl | rawsugar | shadows | netvouz In the midst of planning a trip to India, I am in the process of doing what countless others do when planning a trip nationally or internationally … browsing the bookshelves and looking for the best books

Continue reading » Offers an Elegant Solution for "Bloggin ...

There is a lot of discussion these days about corporate blogging, with some even suggesting that perhaps blogs should replace corporate sites entirely.  While I am a big believer in the power of blogging, I don’t think blogs will completely replace corporate sites.  The main reason is because there is useful static content that corporate

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ScriptThis.TV Launches a New Online Consumer Generated TV Sh ...

Office comedy is a niche that has been evolving since Scott Adam’s Dilbert cartoons essentially created the genre in 1989.  For many people stuck in boring jobs, working with idiots, or otherwise feeling underappreciated at work … office humor has provided an antidote.  The trend towards poking fun at office related dysfunction has inspired the

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