5 Crowdsourced Consumer Trends To Watch In 2011

Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative

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5 Non-Obvious Marketing Trends To Watch In 2010

In these last few weeks of 2009, one of the things that nearly everyone is doing is getting ready for what is to come in 2010. Like many bloggers, I have already started reading some "predictions" for 2010 – which often take lessons learned for 2009 and project them into the next year. For my

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The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business.

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The Personality Project: Women of Personality

There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but

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Trendspot: A Potential Influx of Expats

Regardless of how you feel about the way that the US presidential election turned out, there is one fact that seems fairly indisputable … the world outside of America overwhelmingly supported Obama over McCain. One site in particular that crystallized this truth is called www.iftheworldcouldvote.com. The site invites people outside of the US to share

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Trendspot: Peripheral Marketing

Marketers love big events. Whether it’s a big game like the Super Bowl, or a holiday specifically fabricated for marketing reasons, like Valentine’s Day, these themes offer a marketing opportunity hard to resist.  Usually, this means that most events are very crowded when it comes to marketing messages.  As a result, it’s tough to stand

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A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and

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Trendspot: Using Social Media to Tell the Inside Story of a ...

Getting the "inside story" is an appealing thing.  Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the inside story means you are part of an elite club.  Inside stories are engaging, and they pass quickly from person to person (often, regardless of whether they are meant to

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