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Interested in trends and new ideas?

Subscribe to the Non-Obvious Insights Email Newsletter!

This weekly newsletter is a recurring look at the ideas that matter. Every Thursday you will get a curated list of top stories and a short point of view on why the story matters. I will sometimes share links to videos worth watching and important new book releases. In addition, subscribers will get a SNEAK PEEK at my 2019 Trend Report coming later this year.  If you join this list, I promise to respect your time, not share your email address and only email you when I have something truly useful AND non-obvious to share!

Not yet convinced?  Check out some samples of the “non-obvious” content from previous editions*: Why We Love Fake Stories  |  The Disruption Issue  |  Vomit-Proof Sneakers

*Insights from the weekly email are sometimes republished on my blog – but email subscribers always get the most recent content!

Not familiar with the Non-Obvious Trend Series?

Non-Obvious is an annual book and trend report featuring 15 of the most impactful trends poised to change consumer behavior and how business is done in the coming year. It has come out every January since 2011 and the 2015 edition was expanded into a full length book that was a Wall Street Journal best seller.  This trend research has been used by some of the largest organizations in the world and read by over a million people online.

Read more about the Non-Obvious Trend Series >>

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