Marketer | Author | Speaker | Professor | Nice Guy

Trend Research

Back To Home  >  What We Do  >  Trend Research  |  WANT MORE INFORMATION? CONTACT US > 

Trend Research

For the past six years, Rohit Bhargava has curated and published an annual “Non-Obvious Trend Report” to spotlight 15 of the biggest trends that will shape marketing and business in the coming year.  This collection of Trend Reports has been viewed and downloaded online more than half a million times so far – and have been featured in many blogs and global news media.

On this page, you will find previews of each annual report as they were shared online and a short description of each report.  One feature in particular to look for in each report is the useful recap of each year’s previous trends with ratings on how accurate each trend was one year later.

Non-Obvious & The 2016 Non-Obvious Trend Report

2016-3D-Spine

Building on the success of hitting the Wall Street Journal best seller list in 2015, this all new edition featured plenty of new content – including 15 brand new trends and an updated section with a recap on all trends from the previous year along with a bonus “2016 Update” for each trend.  Continuing to offer a transparent look at previous predictions, the book also includes an extensive index that features and rates all 60 trends from the previous four years as well.  In this new report, readers were introduced to the ideas of “Strategic Downgrading” (consumers choosing versions of products with less tech baked in because they often just work better), “Optimistic Aging” (the growing sense of hope that people feel as they actively embrace aging and see it as an opportunity rather than an affliction to be managed), and “Virtual Empathy” (the surprising fact that all the investments and excitement about virtual reality may in fact finally offer us a way to truly empathize with one another.

BUY NON-OBVIOUS 2016 IN PAPERBACK ON AMAZON >

Non-Obvious & The 2015 Non-Obvious Trend Report

Non-Obvious_3D_250px
In 2015 for the first time, the Non-Obvious Trend Report was exclusively released as a part of the full length book featuring not only 15 new trends but also an extensive section on the process of trend curation itself.  The book was an instant Wall Street Journal best seller and brought this curation driven approach to understanding the future to more people than ever. The report that year featured popular new trends like “Unperfection” (the preference people often have for naturally flawed and more human products and leaders), “Small Data” (a term to describe the growing amounts of personal data consumers are collected on their own behaviour) and “Everyday Stardom” (an explosion in consumer expectations around getting personalized service in every interaction).

BUY NON-OBVIOUS IN HARDCOVER ON AMAZON >

The 2014 Non-Obvious Trend Report

The 2014 Non-Obvious Trend Report featured 15 trends broken down into five categories: Culture + Consumer Behaviour, Marketing + Social Media, Economics + Entrepreneurship, Technology + Design and Media + Education.  Some of the trends that generated buzz when the report was first published included “Desperate Detox” (consumers hungry to escape the ever present technology around them) and “Curated Sensationalism” (describing the increasing use of headlines about stories that promise to “restore your faith in humanity”).

BUY THE FULL TREND REPORT ON AMAZON >


The 2013 Non-Obvious Trend Report


The 2013 Non-Obvious Trend Report was a #1 Best Seller on Amazon and remained the top selling book in the Marketing Research category for nearly three months straight after publication. The online edition has been viewed or downloaded more than 250,000 times and been featured in media across the globe. Topics featured in the report included the future of print publishing, the rise of women in business, authenticity in the banking sector, hyper-local commerce and the evolution of the travel industry.

BUY THE FULL TREND REPORT ON AMAZON >

The 2012 Non-Obvious Trend Report

This second year of the Trend Report featured a broader look at business beyond marketing and brought together the worlds of corporate marketing, charitable causes, the marketing of death and more. This report was one of the first to explore the potential of big data to impact everything from optimizing supply chain logistics to measuring and quantifying every aspect of our lives. On the culture side, the report tackled the sensitive yet emerging field of the “digital afterlife” of loved ones who have passed on, as well as the rising sense of “social loneliness” that people felt.

DOWNLOAD A PDF OF THIS REPORT FOR FREE >


The 2011 Non-Obvious Trend Report


The first edition of the Trend Report first introduced the idea of “Likeonomics” – which Rohit later developed into the concept for his second full length book. Aside from this idea, the report was one of the first to predict the rise in importance of content curation as a way of organizing the growing ranks of information online. The report also explored the rapid growth of real time customer service through social media and the increasing number of marketing campaigns featuring employees as heroes (ie – “I’m an IBM’er) as well as using “Brutal Transparency” like Domino’s and Southwest Airlines.

DOWNLOAD A PDF OF THIS REPORT FOR FREE >

istanbul evden eve nakliyattrabzon evden eve nakliyatreplika saatpendik evden evereplika saat