2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked.  This year,

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Survive The Modern Believability Crisis: Be Meaningful

Last year when I spoke at a TEDx conference on reinventing marketing, I asked what I thought at the time was a relatively innocent question: "how many people in the audience feel that marketing is adding something positive to the world around them?" Of the few hands that went up, the majority came from people

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What Steve Jobs Really Gave Us

A few weeks ago I was asked an interesting question about what inspires me.  As I thought about my answer, I realized that for me it isn't a person but rather an action that I find most inspirational.  The people around the world who have an idea and decide to do something about it deserve

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Facebook, Cauliflower And How Liking Anything Just Became Im ...

I actively hate cauliflower. In marketing terms, you could call me a brand dectractor … as I am generally pretty vocal about my dislike of the sweat-sock-smelling-mush-flavored vegetable. Hate is often extreme like that, and most of us believe passionately in what we dislike. What we "like" on the other hand, has been getting devalued

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The Marketing Truth Which Surprised Mark Zuckerberg

The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion. No brand awareness campaigns or focus on engagement … just a simple offer. It was a symbol of how Facebook (and Mark Zuckerberg in particular) saw brands entering into the previously sacred space

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How Oprah Became Oprah (And What It Should Teach You About M ...

In 1986, there were certain rules of television that pretty much everyone followed. You expected news anchors to be buttoned up and serious when presenting the evening news. Television programs (as they often still do) presented a distorted view of reality that only slightly resembled real life, but still allowed you to escape into other

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Interruption Marketing 2.0 – How Engagement Can Be The ...

The renaissance of marketing over the last decade has generally left certain things behind. We no longer count on loud billboards or long print ads, for example, to tell our story in a way that people will actually read. TV, while still important, is now a smaller part of the marketing mix. The art of

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Likeonomics: A Book About Believability

This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" – a book on how to be more believable in the affinity economy. What

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