How To Separate Macro Trends From Micro Trends

The team at WGSN produces some great trend insights primarily in for the fashion sector and recently launched their “Anatomy of a Trend” white paper which is worth a download.

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What If Smart Home Devices Sold What They Know About You?

What if your smart robot vacuum cleaner created a shareable map of your home in the process of cleaning it?

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Diamonds Are Still Forever. Especially If They Are Lab Grown

One of the side effects of social awareness among millennials is how many young brides are coming to embrace lab grown diamonds.

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

From zooming in on kitchen photos (because Chinese kitchens are smaller than American ones) to changing the food that appears on tables to match regional palates, the catalog …

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How To Break Up With Your Bank Over Ethical Differences

In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank.

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Chinese Mall Installs “Husband Pods” For Bored Spouses

The bored husband at a shopping mall is one of the most common stereotypes of suburbia and now a Chinese gaming company has a solution that is rapidly going viral.

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The Future of Elevators Could Go Sideways

What if elevators went sideways? They might soon thanks to a new system invented and being tested by German elevator producer ThyssenKrupp.

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New Survey Finds Recent MBA Grads Don’t Want To Work O ...

A new survey shows that jobs outside of Wall Street are increasingly being preferred by MBA graduates as just 19% of respondents selected Wall Street as their top employment choice.

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6 Shifts In How Data Is Transforming Healthcare

The new PSFK Future of Health report is out and a central theme is that data is driving personalization of diagnosis, treatment and overall clinical intelligence.

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