15 Marketing Trends In 2013 And How Your Business Can Use Them
- #1 Marketing Research Best Seller on Amazon
- Viewed over 125,000 times on Slideshare
How much will trends affect your business in 2013? This ebook has the answer. Curated by marketing expert and Amazon best selling author of Likeonomics Rohit Bhargava – this ebook will tell you:
1. What are the top 15 trends that matter in business for 2013?
2. Who do they matter for?
3. How can you use them for your business?
Over the past ten years, Rohit has led marketing strategy at two of the largest and most respected marketing agencies in the world – Leo Burnett and Ogilvy. He has recently started his own agency, and this is the first publication from that group.
In addition to consulting, Rohit teaches Global Marketing at Georgetown University in Washington DC and focuses on bringing more humanity back to business. What does that mean for this report? This report features the same no-nonsense writing style with personality that made his first two books (Personality Not Included & Likeonomics) global best sellers.
SPECIAL BONUS FREE DOWNLOADS!:
Every reader who purchases this book will also receive a secret password to download several PDFs of free content, including:
- Full 100 page visual trend report for 2013 featuring 3 BONUS TRENDS
- Access to previous reports for 2011 and 2012
- Free chapter download from Rohit’s first book
- Another special bonus download (sshh, it’s a secret!)
LIKEONOMICS
- #1 Marketing Best Seller
- Shortlisted for 800CEORead 2012 Best Marketing/Sales Book Award
Every day amazing products fail, qualified candidates don’t get hired and world changing ideas die. The fact is, having the best resume or the strongest list of features doesn’t always guarantee success. Welcome to the world of Likeonomics, where deals are made on golf courses, likeability often trumps competence and the most important skill anyone can learn is how to build deeper and more trusted personal relationships in business and life.
Likeonomics is book about how likeability is the secret to building real trust. But it is NOT about just being nice. By weaving together cutting edge psychological research with real life stories of everything from the shocking moment when Oprah gained the trust of a nation to the unusual tourism policies of the Bhutanese government, Likeonomics offers a convincing argument for why likeability matters more than ever in a social media enabled world.
Whether you are trying to grow your business, win an election or find your next job – and this book will help you do it.
Personality Not Included
- Gold Atticus Winner
- Translated into 9 languages
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world’s weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.
In Part One, you’ll be introduced to the key components to building a personality and learn how to:
- Recognize the greatest myth that most marketers blindly follow, and how to get past it
- Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
- Create your company’s “marketing backstory” using techniques pioneered by Hollywood screenwriters
- Harness the influence of “accidental spokespeople” and use it to your advantage
- Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
- Pinpoint and capitalize on the moments where personality can make a difference
Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.
Don’t be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.