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5 Signs Apple’s Era Of Dominance Is Over
apple-watch

Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that ...

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5 Epic Marketing Lessons From The Best Small Ad Agencies In ...

rohit-featuredSumo
Aug 25, 2014

If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now,

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Tuesday Talks: The Past Present And Future Of Health Care | ...

doc brown
Aug 12, 2014

When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of

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Tuesday Talks: Why Most Trend Predictions Are Wrong (And How ...

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Aug 05, 2014

I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the

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5 Lessons From The Best Social Media Book You’ve Never ...

Steve Martin - Arrow
Aug 04, 2014

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall

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Tuesday Talks: The Man Who Discovered Einstein & Why Bi ...

Vocus 3
Jul 22, 2014

You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk

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7 Reasons GE Is The Most Strategic Brand In Social Media

girl-from-GE-ad
Jul 17, 2014

Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in

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Tuesday Talks: My Biggest Failure As An Entrepreneur | A Mar ...

rohitbhargava-speaking
Jul 15, 2014

Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at

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Tuesday Talks: Why Faceless Organizations Never Win | A Mark ...

Rohit2-800x602
Jul 08, 2014

I don’t mind being recorded. Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually.  While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting

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