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The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids | Issue #24

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an ...

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The Scary Future Of Media Consumption And Other Non-Obvious ...

The Scary Future Of Media Consumption And Other Non-Obvious ...

insights-watchtvonfastforward
Jul 08, 2016

Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this

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Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and ...

Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and ...

insight-unilever-Axe reclame
Jul 01, 2016

Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story

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The Hot New Startup That Lets You Sell Your Own Data (And Ot ...

The Hot New Startup That Lets You Sell Your Own Data (And Ot ...

non-obvious-notebook
Jun 24, 2016

This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained

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How To Pause The Internet (And Other Non-Obvious Insights) | ...

How To Pause The Internet (And Other Non-Obvious Insights) | ...

insight-suumo
Jun 17, 2016

There was plenty of big business news this week, from Disney’s long awaited opening of its signature theme park in Shanghai to Microsoft’s unexpected acquisition of LinkedIn. Chances are you have seen plenty of news about both – so true to the theme for this weekly email I won’t be spending much time on either.

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4 Brilliant Exposés, The World’s Ugliest Color And Ot ...

4 Brilliant Exposés, The World’s Ugliest Color And Ot ...

insight-met-vr
Jun 10, 2016

This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates and I read insightful in depth articles about everything from how the NYT and WSJ best seller lists really work to the true difference between Uber and Lyft. Along with these

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What Whole Foods New Brand Says About You (And Other Non-Obv ...

What Whole Foods New Brand Says About You (And Other Non-Obv ...

erin-andrews-dos-equis
Jun 03, 2016

In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search for a campaign spokesperson to replace Jonathan Goldsmith, the “Most Interesting Man In the World,” reminded me of just how beautiful and rare it was for brand to have a

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The Creepy Things Uber Knows About You (And Other Non-Obviou ...

The Creepy Things Uber Knows About You (And Other Non-Obviou ...

insight-booksandbooks-bookstore-resurgence
May 27, 2016

It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos from the allowable 140 character character tweet limit, the FDA made small changes to the iconic nutrition facts label after two decades, Victoria’s Secret made a change to finally discontinue

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Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop ...

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop ...

insights-lin-manuel-miranda
May 20, 2016

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph

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