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The 2014 Influential Business Book Shortlist
2014_InfluentialBusinessBookShortlist

It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put ...

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Why Facebook’s War On Marketing Is A Good Thing

Why Facebook’s War On Marketing Is A Good Thing

sheryl_sandberg_at_cannes
Nov 18, 2014

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working

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Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Oreos_OctoOreo
Oct 30, 2014

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from

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How To Be More Influential

How To Be More Influential

Branagh-HenryV
Oct 16, 2014

A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the

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The One Thing Every Brand Needs To Build Trust

The One Thing Every Brand Needs To Build Trust

CarlsJr-Mile-High-Club
Oct 09, 2014

Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while

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5 Unexpected Storytelling Lessons From Beth Comstock

5 Unexpected Storytelling Lessons From Beth Comstock

BethComstock
Oct 02, 2014

I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story

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How I Spent Over $30,000 To Relaunch My Brand

How I Spent Over $30,000 To Relaunch My Brand

IMG_BrandIdentity_Featured
Sep 24, 2014

I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage

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5 Signs Apple’s Era Of Dominance Is Over

5 Signs Apple’s Era Of Dominance Is Over

apple-watch
Sep 09, 2014

Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that

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How To Create Brand Love – Q&A Session

How To Create Brand Love – Q&A Session

IMG - brandlove
Aug 26, 2014

Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning

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