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Why Brands Should Stop Idolizing Oreo’s Social Media Strategy
Oreos_OctoOreo

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from ...

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The One Thing Every Brand Needs To Build Trust

The One Thing Every Brand Needs To Build Trust

CarlsJr-Mile-High-Club
Oct 09, 2014

Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while

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5 Unexpected Storytelling Lessons From Beth Comstock

5 Unexpected Storytelling Lessons From Beth Comstock

BethComstock
Oct 02, 2014

I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story

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How I Spent Over $30,000 To Relaunch My Brand

How I Spent Over $30,000 To Relaunch My Brand

IMG_BrandIdentity_Featured
Sep 24, 2014

I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage

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5 Signs Apple’s Era Of Dominance Is Over

5 Signs Apple’s Era Of Dominance Is Over

apple-watch
Sep 09, 2014

Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that

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How To Create Brand Love – Q&A Session

How To Create Brand Love – Q&A Session

IMG - brandlove
Aug 26, 2014

Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning

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5 Epic Marketing Lessons From The Best Small Ad Agencies In ...

5 Epic Marketing Lessons From The Best Small Ad Agencies In ...

rohit-featuredSumo
Aug 25, 2014

If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now,

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The Past Present And Future Of Health Care | A Marketing Key ...

The Past Present And Future Of Health Care | A Marketing Key ...

doc brown
Aug 12, 2014

When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of

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Why Most Trend Predictions Are Wrong (And How To Fix Them) | ...

Why Most Trend Predictions Are Wrong (And How To Fix Them) | ...

2014_MAMS-4063.jpg_low
Aug 05, 2014

I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the

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