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The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights) | Issue #20
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This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained ...

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4 Brilliant Exposés, The World’s Ugliest Color And Ot ...

4 Brilliant Exposés, The World’s Ugliest Color And Ot ...

insight-met-vr
Jun 10, 2016

This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates and I read insightful in depth articles about everything from how the NYT and WSJ best seller lists really work to the true difference between Uber and Lyft. Along with these

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What Whole Foods New Brand Says About You (And Other Non-Obv ...

What Whole Foods New Brand Says About You (And Other Non-Obv ...

erin-andrews-dos-equis
Jun 03, 2016

In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search for a campaign spokesperson to replace Jonathan Goldsmith, the “Most Interesting Man In the World,” reminded me of just how beautiful and rare it was for brand to have a

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The Creepy Things Uber Knows About You (And Other Non-Obviou ...

The Creepy Things Uber Knows About You (And Other Non-Obviou ...

insight-booksandbooks-bookstore-resurgence
May 27, 2016

It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos from the allowable 140 character character tweet limit, the FDA made small changes to the iconic nutrition facts label after two decades, Victoria’s Secret made a change to finally discontinue

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Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop ...

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop ...

insights-lin-manuel-miranda
May 20, 2016

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph

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Game of Thrones Fights Piracy, Why Writing Skills Matter, an ...

Game of Thrones Fights Piracy, Why Writing Skills Matter, an ...

insight-dalailama-humanemotionmap
May 12, 2016

I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this week navigating through stories about perhaps the greatest underdog sports story in soccer history, YouTube’s ongoing plans to kill the cable television industry and Budweiser’s slightly desperate attempt at relevance

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Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Sta ...

Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Sta ...

insight-sprint-the-last-emoji-hed-2016
May 06, 2016

I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. The experience reminds me again how lucky I am to get the

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Google’s Stealth Incubator, Buzzfeed’s Secret, A ...

Google’s Stealth Incubator, Buzzfeed’s Secret, A ...

insight-Beats-headphones-1024x768
Apr 29, 2016

My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about what is new and listening to several dozen startup pitches. And so the stories this week are also influenced by this lens as I feature articles about Google’s latest move

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Zika Killing Billboards, Facebook’s Tip Jar And HBO ...

Zika Killing Billboards, Facebook’s Tip Jar And HBO ...

Insight-NextVR
Apr 22, 2016

This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. Outside the mainstream news, though, were several relatively quiet stories that contained potentially huge implications for marketers and business overall – from a

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