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The Death Of Gender (And What It Means For Marketing)
Gender-Conchita-Wurst

There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add ...

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How Amazon Might Accidentally Kill Creativity

How Amazon Might Accidentally Kill Creativity

kindle-amazon
Jun 23, 2015

I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t

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How Reverse Retail Is Changing The Way We Buy

How Reverse Retail Is Changing The Way We Buy

bonobos 3
Jun 16, 2015

About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer

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A Short And Hopeful History Of Social Media

A Short And Hopeful History Of Social Media

Perspective
Jun 09, 2015

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it

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5 Lessons From Shockingly Honest Marketing Campaigns

5 Lessons From Shockingly Honest Marketing Campaigns

lanebryant-imnoangel
Apr 28, 2015

Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even

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Is Your Consumer Experience Is Full Of Jitneys?

Is Your Consumer Experience Is Full Of Jitneys?

JFK-Jitney
Apr 10, 2015

Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this

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Why “Strategic Pillars” Don’t Work For AT& ...

Why “Strategic Pillars” Don’t Work For AT& ...

attmobileofficesuite-guy
Mar 09, 2015

Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number

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What Coke Can Teach McDonald’s About Love

What Coke Can Teach McDonald’s About Love

6616116_G
Feb 18, 2015

I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?

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Batkid, Bollywood and the Rise Of Everyday Stardom

Batkid, Bollywood and the Rise Of Everyday Stardom

batkid sf
Feb 13, 2015

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only

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