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What Coke Can Teach McDonald’s About Love
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I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? ...

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How To Predict The Non-Obvious Future

How To Predict The Non-Obvious Future

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Feb 09, 2015

I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that

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Best and Worst Of Superbowl 2015 Marketing Strategy

Best and Worst Of Superbowl 2015 Marketing Strategy

Wix_SuperBowl
Feb 02, 2015

There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based

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The One CES 2015 Trend Marketers Should Care About

The One CES 2015 Trend Marketers Should Care About

CES-2015-LG-Better-TV
Jan 05, 2015

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled

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The 2014 Influential Business Book Shortlist

The 2014 Influential Business Book Shortlist

2014_InfluentialBusinessBookShortlist
Dec 15, 2014

It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put

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Black Friday And The Rise Of Retail Prostitution

Black Friday And The Rise Of Retail Prostitution

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Nov 25, 2014

Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another.

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Why Facebook’s War On Marketing Is A Good Thing

Why Facebook’s War On Marketing Is A Good Thing

sheryl_sandberg_at_cannes
Nov 18, 2014

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working

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Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Oreos_OctoOreo
Oct 30, 2014

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from

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How To Be More Influential

How To Be More Influential

Branagh-HenryV
Oct 16, 2014

A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the

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