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The $25,000 Olympic Bike And Google’s Stunning New Documentary | Non-Obvious Insights #27
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I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from ...

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Political Conventions And The Worst Men On The Internet

Political Conventions And The Worst Men On The Internet

insight-milo
Jul 29, 2016

Legendary ad man David Ogilvy once said that “political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left.” I wonder what he would say about the frenzied circus shows of the Democratic and Republican political conventions that have been televised globally these past two weeks. My lead story this

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The Purpose Hotel, Dyson’s New Robot Vacuum And Target ...

The Purpose Hotel, Dyson’s New Robot Vacuum And Target ...

Jul 22, 2016

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an

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5 Stories That Explain Pokemon Go And Other Non-Obvious Insi ...

5 Stories That Explain Pokemon Go And Other Non-Obvious Insi ...

pokemongo
Jul 15, 2016

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories

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The Scary Future Of Media Consumption And Other Non-Obvious ...

The Scary Future Of Media Consumption And Other Non-Obvious ...

insights-watchtvonfastforward
Jul 08, 2016

Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each of us feels more bombarded with demands on our attention – the dangerous truth is that we spend less and less time appreciating the meaning of anything. That’s why this

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Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and ...

Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and ...

insight-unilever-Axe reclame
Jul 01, 2016

Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story

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The Hot New Startup That Lets You Sell Your Own Data (And Ot ...

The Hot New Startup That Lets You Sell Your Own Data (And Ot ...

non-obvious-notebook
Jun 24, 2016

This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first story in this week’s email is a wearable tech idea for soccer fans that offers more a more immersive experience. Other stories this week spotlight how AI is being trained

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How To Pause The Internet (And Other Non-Obvious Insights) | ...

How To Pause The Internet (And Other Non-Obvious Insights) | ...

insight-suumo
Jun 17, 2016

There was plenty of big business news this week, from Disney’s long awaited opening of its signature theme park in Shanghai to Microsoft’s unexpected acquisition of LinkedIn. Chances are you have seen plenty of news about both – so true to the theme for this weekly email I won’t be spending much time on either.

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4 Brilliant Exposés, The World’s Ugliest Color And Ot ...

4 Brilliant Exposés, The World’s Ugliest Color And Ot ...

insight-met-vr
Jun 10, 2016

This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates and I read insightful in depth articles about everything from how the NYT and WSJ best seller lists really work to the true difference between Uber and Lyft. Along with these

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