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5 Lessons From Shockingly Honest Marketing Campaigns
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Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even ...

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Why “Strategic Pillars” Don’t Work For AT& ...

Why “Strategic Pillars” Don’t Work For AT& ...

attmobileofficesuite-guy
Mar 09, 2015

Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number

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What Coke Can Teach McDonald’s About Love

What Coke Can Teach McDonald’s About Love

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Feb 18, 2015

I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that?

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Batkid, Bollywood and the Rise Of Everyday Stardom

Batkid, Bollywood and the Rise Of Everyday Stardom

batkid sf
Feb 13, 2015

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only

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How To Predict The Non-Obvious Future

How To Predict The Non-Obvious Future

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Feb 09, 2015

I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that

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Best and Worst Of Superbowl 2015 Marketing Strategy

Best and Worst Of Superbowl 2015 Marketing Strategy

Wix_SuperBowl
Feb 02, 2015

There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based

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The One CES 2015 Trend Marketers Should Care About

The One CES 2015 Trend Marketers Should Care About

CES-2015-LG-Better-TV
Jan 05, 2015

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled

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The 2014 Influential Business Book Shortlist

The 2014 Influential Business Book Shortlist

2014_InfluentialBusinessBookShortlist
Dec 15, 2014

It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put

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Black Friday And The Rise Of Retail Prostitution

Black Friday And The Rise Of Retail Prostitution

black friday 4
Nov 25, 2014

Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another.

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