First Time Here? Take A Quick Tour …

How I Spent Over $30,000 To Relaunch My Brand
IMG_BrandIdentity_Featured

I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage ...

Continue reading »


MORE POSTS

How To Create Brand Love – Q&A Session

How To Create Brand Love – Q&A Session

IMG - brandlove
Aug 26, 2014

Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning

Continue reading »

5 Epic Marketing Lessons From The Best Small Ad Agencies In ...

5 Epic Marketing Lessons From The Best Small Ad Agencies In ...

rohit-featuredSumo
Aug 25, 2014

If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now,

Continue reading »

The Past Present And Future Of Health Care | A Marketing Key ...

The Past Present And Future Of Health Care | A Marketing Key ...

doc brown
Aug 12, 2014

When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of

Continue reading »

Why Most Trend Predictions Are Wrong (And How To Fix Them) | ...

Why Most Trend Predictions Are Wrong (And How To Fix Them) | ...

2014_MAMS-4063.jpg_low
Aug 05, 2014

I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the

Continue reading »

5 Lessons From The Best Social Media Book You’ve Never ...

5 Lessons From The Best Social Media Book You’ve Never ...

Steve Martin - Arrow
Aug 04, 2014

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall

Continue reading »

The Man Who Discovered Einstein & Why Big Ideas DonR ...

The Man Who Discovered Einstein & Why Big Ideas DonR ...

Vocus 3
Jul 22, 2014

You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk

Continue reading »

7 Reasons GE Is The Most Strategic Brand In Social Media

7 Reasons GE Is The Most Strategic Brand In Social Media

girl-from-GE-ad
Jul 17, 2014

Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in

Continue reading »

Tuesday Talks: My Biggest Failure As An Entrepreneur | A Mar ...

Tuesday Talks: My Biggest Failure As An Entrepreneur | A Mar ...

rohitbhargava-speaking
Jul 15, 2014

Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at

Continue reading »
Pages:1234567...117»