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The One CES 2015 Trend Marketers Should Care About
CES-2015-LG-Better-TV

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled ...

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Black Friday And The Rise Of Retail Prostitution

Black Friday And The Rise Of Retail Prostitution

black friday 4
Nov 25, 2014

Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another.

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Why Facebook’s War On Marketing Is A Good Thing

Why Facebook’s War On Marketing Is A Good Thing

sheryl_sandberg_at_cannes
Nov 18, 2014

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working

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Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Why Brands Should Stop Idolizing Oreo’s Social Media S ...

Oreos_OctoOreo
Oct 30, 2014

Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from

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How To Be More Influential

How To Be More Influential

Branagh-HenryV
Oct 16, 2014

A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the

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The One Thing Every Brand Needs To Build Trust

The One Thing Every Brand Needs To Build Trust

CarlsJr-Mile-High-Club
Oct 09, 2014

Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while

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5 Unexpected Storytelling Lessons From Beth Comstock

5 Unexpected Storytelling Lessons From Beth Comstock

BethComstock
Oct 02, 2014

I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story

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How I Spent Over $30,000 To Relaunch My Brand

How I Spent Over $30,000 To Relaunch My Brand

IMG_BrandIdentity_Featured
Sep 24, 2014

I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage

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5 Signs Apple’s Era Of Dominance Is Over

5 Signs Apple’s Era Of Dominance Is Over

apple-watch
Sep 09, 2014

Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that

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