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How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip | Non-Obvious Insights #32
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This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of “non-obvious” story I have to share today. Instead, this week’s underappreciated marketing stories feature YouTube’s desperate plan to fix their longtime problem with comments, a glimpse into what Netflix might do ...

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Apple’s Slow Decline, Cancer Innovations and Immersive ...

Apple’s Slow Decline, Cancer Innovations and Immersive ...

insight-ted-baker
Sep 09, 2016

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election and Apple’s press event – there were many other stories that were easy to overlook.  My choices for the most non-obvious stories this week range from two different stories about

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B2B Screenwriters, Instagram Travel Guides And The Most Anno ...

B2B Screenwriters, Instagram Travel Guides And The Most Anno ...

insight-millennial-whoop
Sep 02, 2016

Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder. In other news, the “Millennial Whoop” was sadly unavoidable as a consequence

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Skinterface Tattoos, Future Shopping Malls & Nintendo&# ...

Skinterface Tattoos, Future Shopping Malls & Nintendo&# ...

insight-skinterfaces
Aug 26, 2016

The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied

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The $25,000 Olympic Bike And Google’s Stunning New Doc ...

The $25,000 Olympic Bike And Google’s Stunning New Doc ...

insight-vrpixarheadset
Aug 12, 2016

I am traveling and living in Rio for the next two weeks and curating this newsletter for you from Brazil to share a combination of my favorite under appreciated stories of the week as well as a small second dose of Olympics marketing stories. Next week I’ll be traveling and taking a week off from

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Everything You Should Know About Rio 2016 Olympic Marketing ...

Everything You Should Know About Rio 2016 Olympic Marketing ...

insight-samsung-olympic-pins-collection-rio2016
Aug 05, 2016

To help you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead up to Rio 2016, as well as a link to a my own curated YouTube playlist of marketing from all kinds of brands from around the world.  I hope it

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Political Conventions And The Worst Men On The Internet

Political Conventions And The Worst Men On The Internet

insight-milo
Jul 29, 2016

Legendary ad man David Ogilvy once said that “political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left.” I wonder what he would say about the frenzied circus shows of the Democratic and Republican political conventions that have been televised globally these past two weeks. My lead story this

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The Purpose Hotel, Dyson’s New Robot Vacuum And Target ...

The Purpose Hotel, Dyson’s New Robot Vacuum And Target ...

Jul 22, 2016

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an

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5 Stories That Explain Pokemon Go And Other Non-Obvious Insi ...

5 Stories That Explain Pokemon Go And Other Non-Obvious Insi ...

pokemongo
Jul 15, 2016

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that felt a bit lazy … so instead all five of my top stories on Pokemon Go are aggregated together into one and the rest of this week’s under appreciated stories

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