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The Best And Worst Of Super Bowl 2016 Marketing Strategy
SB50-Hyundai-FirstDate

I’m supposed to listen to people. As a marketer, I have read thousands of pages of consumer studies and surveys. I have spent time on stage in front of thousands more trying to share insights they want to hear. Super Bowl Sunday, however, is the one day of the year when I stop listening to people ...

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The Death Of Gender (And What It Means For Marketing)

The Death Of Gender (And What It Means For Marketing)

Gender-Conchita-Wurst
Aug 19, 2015

There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add

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The 5 Worst Habits Of Selfish Brands

The 5 Worst Habits Of Selfish Brands

selfish-brands-15
Jul 16, 2015

Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term

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How Amazon Might Accidentally Kill Creativity

How Amazon Might Accidentally Kill Creativity

kindle-amazon
Jun 23, 2015

I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t

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How Reverse Retail Is Changing The Way We Buy

How Reverse Retail Is Changing The Way We Buy

bonobos 3
Jun 16, 2015

About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer

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A Short And Hopeful History Of Social Media

A Short And Hopeful History Of Social Media

Perspective
Jun 09, 2015

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it

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5 Lessons From Shockingly Honest Marketing Campaigns

5 Lessons From Shockingly Honest Marketing Campaigns

lanebryant-imnoangel
Apr 28, 2015

Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even

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Is Your Consumer Experience Is Full Of Jitneys?

Is Your Consumer Experience Is Full Of Jitneys?

JFK-Jitney
Apr 10, 2015

Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this

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Why “Strategic Pillars” Don’t Work For AT& ...

Why “Strategic Pillars” Don’t Work For AT& ...

attmobileofficesuite-guy
Mar 09, 2015

Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number

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