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Archive for December, 2012

You’re Fired, But Have A Happy New Year Anyway

It is the day after the final day of the NFL football regular season and all morning the sports news is filled with announcements of coaches and general managers of teams who are getting fired one by one. It’s hard to remember a time when a single day news cycle focuses so much on high profile people losing their job … and today has the added drama of being the last day of 2012.

Tomorrow will be 2013, and every coach (and player) who delivered their final contribution to their teams will start the process of searching for new teams or new roles outside of football. Ordinarily, seeing someone get fired the day before the new year would be cause for sadness. It’s never nice to lose your job. But in football, there doesn’t seem to be a lot of sadness.

Instead, everyone is looking forward to the new year. To new beginnings, and new teams, and new possibilities. Fans of disappointing teams can look forward to next year.  Getting fired in football has almost become a cause for celebration.

What if any of us treated leaving one job for another this way? What if anyone who lost their job in 2012 faced the new year with this type of optimism? Maybe the NFL today is reminding us that we all can. ¬†No matter whether you did change jobs in 2012, or are looking for your new opportunity right now … remember the power of optimism.

The truth is, it doesn’t really matter how your team did in 2012. In 2013 everything can start back at the beginning.

An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness

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It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much relief because they have something…Read More >>

How The NRA Just Used The 3 Biggest PR Crisis Response Tricks In The Book

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When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference they just completed, they refused to take questions. In a world filled with conversation, the NRA chose to skip transparency and authenticity … and instead used three time honored strategies of crisis response to help…Read More >>

5 Smart Ways For Using Video To Sell Products

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About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full wallet. The smaller wallet was…Read More >>

The Ultimate Holiday Promotion Idea

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How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot. After all, that’s what most of marketing is supposed to do, right? So now imagine everything you’ve done is working. Your customer believes that you offer the best experience. They want to give you their…Read More >>

2013 Trend – Heroic Design

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What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves may come through better design,…Read More >>

2013 Trend – Hyper-Local Commerce

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What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire to “shop local” will have plenty of help in the coming year from a suite of online tools, innovations and personalization technology that help anyone in any location around the world to identify local vendors…Read More >>

2013 Trend – MicroInnovation

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What’s the Trend? Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value. We generally live in a world that celebrates the big idea and always encourages everyone to have more of them. Yet many business gurus who focus on innovation within companies all agree that often it is the small ideas that…Read More >>

2013 Trends – Friend-Sourced Travel

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What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this is also enabling far more…Read More >>

2013 Trend – Healthy Content

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What’s the Trend? Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages. The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting to address this new customer…Read More >>