You’re Fired, But Have A Happy New Year Anyway

IMB_NFL_FiredCoaches
Dec 31, 2012

It is the day after the final day of the NFL football regular season and all morning the sports news is filled with announcements of coaches and general managers of teams who are getting fired one by one. It’s hard to remember a time when a single day news cycle focuses so much on high

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An Ingenious New Nonprofit Proves That Maybe You CAN Buy For ...

IMB_StrikeDebt
Dec 26, 2012

It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much

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How The NRA Just Used The 3 Biggest PR Crisis Response Trick ...

IMB_NRAPressConference
Dec 21, 2012

When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference they just completed, they refused to take questions. In a world filled with conversation, the NRA chose to skip transparency and authenticity … and instead used three time honored strategies

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5 Smart Ways For Using Video To Sell Products

IMB_BellRoyImage
Dec 19, 2012

About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full

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The Ultimate Holiday Promotion Idea

IMB_WashPost_WoollyMammoth
Dec 13, 2012

How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot. After all, that’s what most of marketing is supposed to do, right? So now imagine everything you’ve done is working. Your customer believes that you offer the best experience. They

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2013 Trend – Heroic Design

IMB_Trend15_Heroic-Design
Dec 10, 2012

What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves

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2013 Trend – Hyper-Local Commerce

IMB_Trend14_Hyper-Local-Commerce
Dec 10, 2012

What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire to “shop local” will have plenty of help in the coming year from a suite of online tools, innovations and personalization technology that help anyone in any location around the

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2013 Trend – MicroInnovation

IMB_Trend13_MicroInnovation
Dec 10, 2012

What’s the Trend? Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value. We generally live in a world that celebrates the big idea and always encourages everyone to have more of them. Yet many business gurus who focus on innovation within companies all agree that often it

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2013 Trends – Friend-Sourced Travel

IMB_Trend12_Friend-Sourced-Travel
Dec 10, 2012

What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this

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2013 Trend – Healthy Content

IMB_Trend11_Healthy-Content
Dec 10, 2012

What’s the Trend? Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages. The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting

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