Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how to come up with it. And the celebrate the achievements of anyone who has had one. Yet for all of our focus on this big idea, perhaps there is something even more fundamental that powers real world changing ideas.
The Case Foundation thinks so, and many of their peer foundations do as well. Foundations are one group that don't generally get recognized enough for the contributions they make to society. They give money and resources to the people and ideas that will change the world.
As their newly launched campaign shows, many people all share the same essential philosophy when it comes to getting things done … they are fearless. In the campaign, the Case Foundation creates an entire brand identity around this important ideal of being fearless and then shares that message through a website and downloadable PDF. There is even an online form where you can take the pledge to be fearless.
The graphics look amazing, the content is strong and the entire effort overall seems like a real life manifestation of what you imagine that Steve Case might tell you in a face to face pep talk if you were sitting in front of him and sharing your idea for impacting positive change in the world.
A vision like this brings people together and gives them a shared identity. It inspires the organizations who the Case Foundation provides funding to. And perhaps most importantly, reminding people of the importance of being fearless has one likely side effect … they might just take your advice and then change the world.