The Top 15 Marketing & Social Media Trends To Watch In 2011

Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media.

I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I’ll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead. Below is an embedded presentation detailing the 15 trends, and they are highlighted in short form in this post as well.

  1. Likeonomics
  2. Approachable Celebrity
  3. Desperate Simplification
  4. Essential Integration
  5. Rise of Curation
  6. Visualized Data
  7. Crowdsourced Innovation
  8. Instant PR & Customer Service
  9. App-fication of the Web
  10. Reimagining Charity
  11. Employees As Heroes
  12. Locationcasting
  13. Brutal Transparency
  14. Addictive Randomness
  15. Culting Of Retail

What do you think about this list? Are there any others you would add that you’ll be watching for in 2011? Share them in a comment and I’ll add a few of the best suggestions to the list.

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