Infomercials, those long TV ads that air late at night when most reasonable people should be sleeping, are often ridiculed by consumers and marketers alike. What kind of person would fall for those exaggerated claims and supposedly limited time offers? Surely these offers are only accepted by poor desperate insomniacs with too many credit cards, right? As it turns out, there is a surprising secret truth at the heart of these infomercials … that they actually work and many of their customers are people just like you and me. Why do these infomercials work so well – and more importantly, what can anyone marketing a product or service learn from them?
The presentation below offers 5 lessons you can learn from infomercials, along with real life examples of each in action: