Support the Cancer Mosaic

Mar 29, 2006

Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow  LIVESTRONG wristbands that launched one of the strongest social marketing campaigns in recent history (not to mention a new global fashion trend).  Currently, his nonprofit – The Lance Armstrong Foundation is promoting the LIVESTRONG Challenge, a call to supporters of

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Wirefly.com Masters the Art of Rebate Phishing

Mar 27, 2006

Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed from the bonds of my 2-year mobile phone contract, I went online this weekend to search for a new mobile phone.  Within seconds, I ended up at Wirefly.com – one

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5 Ways Marketing Can Save the US Airline Industry

Mar 24, 2006

There are few other industries that have suffered as much across the board as airlines in America.  From bankruptcy to solvency to operational issues – flying domestically in the US is not what it used to be.  There are news stories about 30 million bags being lost, service deteriorating, employees protesting, and airlines folding.  Yesterday’s

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Finding a New Formula of Blog Influence

Mar 23, 2006

In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload.  Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal –

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Are Domain Names the Next Tagging Phenomenon?

Mar 21, 2006

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

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Do you give good Google?

Mar 20, 2006

An article this week in BusinessWeek magazine posed this question in relation to the growing influence that Google is having over interpersonal relationships and hiring.  Prospective employers, blind dates, girlfriend’s parents and business colleagues are just a few of the groups that might be Googling your name.  And if they did, what would they find? 

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Boeing Uses Blog to Counter Airbus Marketing

Mar 18, 2006

A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue.  It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel

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7 Tips on Pitching Bloggers

Mar 16, 2006

This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many PR and marketing blogs recently – generating almost as much discussion as the now tired declaration of the death of the press release .  The intention of these tips is to

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Take the Multilingual Challenge: Globalize Your Blog

Mar 14, 2006

One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US.  Intended or not, this blog has a global audience.  But like most of my fellow bloggers based in a single country, I don’t do much to

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The Greatest Viral Marketing Tool Ever

Mar 13, 2006

Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo.  And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. 

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