Statistics about Parents & Moms Online

Below is a list of helpful resources all about parents online, including who they are and how to reach them:

Report on Parents Online – published in 2002 from Pew Internet

Child and Family Web Guide – List of resources online compiled by researchers at Tufts University (primarily about child development)

Purchasing power of Moms – Stats on the purchasing power of moms, straight from Babycenter.com

Mom’s and Technology Use – Stats on Mom’s and technology use

80% of Moms use the Internet to save time – Lots of great information and stats from an extensive survey about Moms’ use of the Internet, conducted by Opinion Research Corporation for America Online in 2004.

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