How Dyson’s Winning Strategy Depends On Who They DON&# ...

The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it was a hit with gardeners seeking an

Continue reading »

10 Smart Ways TurboTax Helps Users Suffer Less

TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can suffer a bit less.  Yesterday was tax day in America, and for millions of users of the most popular tax software – it was a little easier to get this

Continue reading »

Iron Chef, Truffles and Surviving Clueless Criticism

Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial restaurant owners or lead chefs. And now you’ve made it. You have your own kitchen that you lead – and you’re recognized. Your food has made it onto the plates

Continue reading »

How Men Can Change The Business World For Women

About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove

Continue reading »

Do You Have The Snowflake Mindset?

There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the same thing. The Snowflake Mindset says that everything is unique and we should never forget our differences. The

Continue reading »

The Script Of Improv – What Is (And Isn’t) Real ...

A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them. Improv, on the other hand is

Continue reading »

Why Being REAL Matters More Than Being Perfect

Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me about him. It’s the sort of thing kids always ask. Is this real, or isn’t it? Wondering whether or not something is real is a common occurrence  In fact, it’s a

Continue reading »

7 Magical Marketing Lessons From Disney World

Disney World isn’t just a magical place for families or kids.  It’s also pretty magical for marketers too.  The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years.  Last week as I took

Continue reading »

Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

Continue reading »

David Hasselhoff, Pinterest and the Upside of One Hit Wonder ...

Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of the best known songs of the era. The single “Big in Japan” was a chart topping hit, and has been featured in many films and compiliation CDs since it’s first

Continue reading »
Pages:«1234567...21»