What Most Social Networks Do That People Hate …

I sign up for a lot of social networks.  Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week.  Of course, I don’t actively use all those sites – but for those that I have signed

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The Complete Gallery Of Simpsons Movie Marketing

In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now.  Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond

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6 Useful Social Media Tools and Sites For Women

When it comes to social media tools, most are not gender specific.  That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear.  It happened with websites and now the same seems to be happening with several new

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The Complete Guide to Short Term Blogging

One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing commitment that blogs often require.  Creating a blog and posting frequently for a month – and then letting it slowly die is sadly common for corporate blogging initiatives.  Clearly starting

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Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements – one relatively small and one relatively big.  The first small one, is that I have rebranded this blog

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Intel Launches Chinese Language Technology Blog

Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already.  Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the

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4 Trends That Signal the Future of Online Retail

In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.  The majority of these sites are willing to trade short term revenue for the prospect of building up a user base.  New users have

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A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof.  Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in

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Marketing Ideas from Web 2.0 Expo

It took me a bit longer than expected to gather these thoughts together, but there was plenty of smart stuff happening at the Web 2.0 Expo this week in San Francisco.  I considered doing a wrap up of sites from the event, but taking a quick look at other posts out there, it seems that’s

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How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening

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