Blog Action Day: 7 Tips on Eating Differently To Impact Clim ...

One thing I can’t resist is an ambitious project.  As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it.  That’s why I join all sorts of groups, and why I try to lend my voice to

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10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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8 Unique Reasons People Like Twitter (And Why Microblogging ...

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has the time to send these incessant "tweets" all day long?  As it turns out, lots of smart folks with respectable jobs, but that’s besides the point.  Driven by Mark Simon’s

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The Great Twitter Experiment

Ok, maybe not so great – but over the next week I am going to become an active Twitter user.  I have not been a huge user of Twitter, though I have written before about seeing the potential for using it for marketing.  Recently, there have been several other folks also speaking out about how

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IdeaBar: Still Seeking The Great Semacode Marketing Idea

Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone.  I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact

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5 Web2.0 Sites That Don't Forget About Usability

Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces.  The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn’t use to be).  Since the late nineties, the importance of usability had slowly been

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Why Everyone Hates To Love Technorati (But Does Anyway)

For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked.  Though there are lots of industry based lists (such as the Power150, Viral Garden Top25, and Peter Kim’s newly launched M20)

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Behind the Scenes At The Battle of Kruger

One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and buffaloes on a Safari.  The video is nearing 8 million views in just a few months, and is an obvious prediction to take over the crown from the Free Hugs

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How To Find Sites Faster Online Without Using Google

Google is great when you are searching for a single webpage or source of information.  Many of my searches still fit that category – so I’m a big Google user.  The problem is, more and more often I find myself searching not for a single page, but for a web site.  A lot of times

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