The Human Side of Search: Directories, Wikis and Networks

One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites.  As Jerry grew his directory of sites into the megaportal of Yahoo – he also gave birth to an idea that was copied across the Internet.  Then Google came along and Yahoo’s directory suddenly became a tool for

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The Human Side of Search: Taggregation

As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher.  Search algorithms are valuable for helping to sort through this information, but unfortunately the automated approach can only go so far and falls short when it comes to less well recognized

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Dell's Exploding Laptop and Finding Corporate Voices on ...

In yet another example of bad blog news for Dell, the NY Times carried a feature piece this weekend about their spontaneously combusting laptop.  Unfortunately for Dell, there are some photos running around online of the combustion, and it is growing in a Kryptonite bike lock kind of way.  The company line at the moment

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What Marketers have Forgotten about Domain Names

Ten years ago, a good domain name was the most important thing in the world.  Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline. 

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The Carnival of Marketing at Influential Interactive Marketi ...

Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US).  The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there

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The Carnival of Marketing – Call for Submissions

One of the more popular blogs on marketing and PR today is Media Orchard.  Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online.  Piers does the same thing on marketing news and trends on both PSFK and Marktd.  Every once

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Wikimapia, Google's Green Summer and Marketing Mashups

Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately.  The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world.  The

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In Pursuit of Clickable Video

One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers.  There are a few shows, like FrenchMaidTV or 88Slide that I

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Lessons from Vloggercon 2006

This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few weeks as a sponsor (through both Ogilvy and Intel) as well as an enthusiastic supporter of getting more people into vlogging.  Aside from being the first time that I have

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Widget Marketing

When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies.  Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser.  A few months ago, SixApart launched Typepad Widgets to

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