Find Your Organization's Social Media Score

John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts.  This is a question we are often asked by clients who see all the movement around them, but also

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Riya Launches a New Visual Search for Online Retail: Like.co ...

When I first wrote about visual search more than a year ago, it was all about a new type of search interface that would allow you to see results contextually through a more visual interface rather than a simple text listing of results.  Visual search, at that point, was all about improving the interface to

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Join Us At The Vox Launch Party Tonight!

As part of Ogilvy PR’s ongoing partnership with SixApart, we will be helping host a launch party for the new Vox blogging platform tonight at Bimbo’s 365 Club in San Francisco.  The event should be a fun gathering of influential folks in the social media and blogging worlds – and a great excuse to network

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Introducing the "Golden Rules of Blog Etiquette" W ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz What are the rules of the road when interacting with people in the blogosphere?  Chances are, if you are already a blogger, you have probably already worked out your own method of contacting  and interacting with other

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Dove's Evolution of Beauty Campaign Goes Viral on YouTu ...

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

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The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm.  Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have

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Idea Bar: Printable Micro-Region Maps

I hate unfolding maps.  That’s where this Idea Bar post starts, because unfolding maps and trying to pinpoint your location is near impossible on those huge maps available from AAA or many others.  Google Maps and Mapquest are ideal solutions for turn by turn driving directions from one place to another, but they fall far

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Business 2.0 Unveils New Strategy: All Journalists Must Blog

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz At the extremely well attended M-Squared marketing event at the Golden Gate Club in San Francisco yesterday there was a series of extremely strong speakers on hand to discuss the future of marketing from many different angles. 

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NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables.  In an effort to remind consumers of the

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How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days

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