The Hyper-Satisfaction Challenge

Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your customers are to recommend you to a friend or family member.  The result is what he calls your Netpromoter score.  The book represents a good reminder for companies on how

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Lessons from Vloggercon 2006

This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few weeks as a sponsor (through both Ogilvy and Intel) as well as an enthusiastic supporter of getting more people into vlogging.  Aside from being the first time that I have

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Landrover Tries Bluetooth Marketing

In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn more about something.  Aside from the relatively cryptic call to action, this is the first example I can recall of having seen a company try to use Bluetooth technology for

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Google Launches the DaVinci Code Quest

One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges.  Google first made it’s mark in this world with their innovative recruiting billboards in the valley designed to drive techno-geeks to a secret URL to test their intellect in order to get a

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5 Signs Your Viral Marketing May Flop

In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion in marketing circles these days.  Is it too risky to do well?  Should companies avoid it?  Is Chevy doing the right thing by not stepping in and removing negative consumer

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The Greatest Viral Marketing Tool Ever

Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo.  And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. 

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