Blog Day 2006 at Influential Interactive Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog").  Blog

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Arrival of the Bluetooth Billboard

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The

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Forget Expensive Spokespeople, Try a Passionate Spokesblogge ...

A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example of the power of focusing a marketing strategy on influencers: Today it’s easy to see this phenomenon repeated all over the world as the power of social media continues to

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Singelringen Promotes "Single Power" As a Way of L ...

Everywhere you turn online there is another site that introduces new ways to find that special someone.  From personality profiles on eHarmony to focusing on finding "recreational" friends on sites like AdultFriendFinder.com – there seems to be some online service for everyone.  Public perception of online dating, too, has changed from assuming it was just

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NBC Markets 2 New TV Pilots on Netflix

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As TV marketers start to get ready for the new fall season of TV shows, the challenge of introducing new shows is the same as it ever was.  Marketing a television show is steadily taking more and

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Snakes on a Plane Viral Campaign Misses the Multicultural Ma ...

I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have a personalized viral message sent to someone spoken by Samuel L. Jackson.  I have seen this viral talking idea before, such as with the "7 days left" campaign for The

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Yahoo Uses Giants of Advertising to Inspire Agencies

Working in advertising today, at least partially, is about nostalgia.  Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo.  Yet the most powerful image of the golden age

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One Red Paperclip Rides the Long Tail to Mainstream Success

On July 12, 2005, Kyle MacDonald started his One Red Paperclip trading blog with the dream of ultimately trading one red paperclip for a house.  Just a few weeks ago (one year and 14 trades later) he met his goal with an offer for a new house on 503 Main Street from the Town of

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The PC Fights Back on YouTube

Visiting the PopTech blog I came across a link to this hilarious video spoof of the Mac ads that brilliantly counter the same messages Apple is sending with an equally powerful message that plays to PC users.  Mac users love the simplicity, speed, style, and integrated software products that come with their machines.  But PC

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Earning a Masters of Bzz Administration

Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent.  This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them.  Agencies handle the creative and strategy, BuzzAgent works

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