Yahoo Taps Celebrities to Blog about Cancer

In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) – the new Blog for Hope is a partnership between the site and the American Cancer Society designed as a 30-day event which enlists the help of celebrities such as Sen.

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The Personal Reputation Tourism Phenomenon

I love the concept of financial tourism – a term referring to the act of logging into an electronic bank account to "visit" your money … just to check and verify that it’s still there.  But what about personal reputation tourism — the idea that some Internet users are spending minutes each day, hours each

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Hyper-Targeting and Why TV will Lose Smart Advertisers

Orbitz Chief Marketing Officer Randy Wagner says [in this week’s BusinessWeek article – "Cable’s Big Bet on Hyper-Targeting] reaching consumers with ads they won’t skip is a priority.  She likens the goal to Amazon.com’s strategy of recommending products based on past purchases.  "It’s so relevant, it feels like a service instead of selling." I had

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Visual Search and the Future of Search Engine Marketing

I tried out Grokker today, the latest release from Yahoo! offering a "visual search" tool that groups search results contextually into circular clusters.  Despite a somewhat clunky visual interface with some strange mouseover behaviours, it definitely has promise for giving users a more intuitive way to use online search more powerfully to hone in on

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Do you Gmail? Why Hotmail is failing …

I have a Gmail address.  In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses.  About a year ago at this time, it was the ultimate cool factor.  A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to

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Does time of day really matter?

A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing?  The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they

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Blogs and the Marketer's Quest for Brevity

This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted.  I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy.  In fact, all the

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Videoblogging – the next big thing?

From discussion boards and newsgroups to blogs to podcasting … new forms of content creation are evolving the user-contributed "DIY" model of the Internet.  I posted earlier about online photo albums as a symbol of the growth of content sharing online among the general online population.  Blogs and podcasting are part of this trend, which

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Content Creation – More than just Blogs

Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 – according to a Pew Internet Study.  While the entire category of content creation sometimes seems hijacked by blogging and podcasting, another content creation activity is noted by this same report

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Sports and the Internet

Nobody would ever voluntarily watch a big game on time delay.  The time shifting (or "extreme time-shifting") of television will probably never effect sports … because you just have to watch in real time.  In fact, TiVo itself notes that less than 10% of sports fans watch Monday Night Football on time delay.  Last night

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