Been Wronged? Get Your Revenge Online

Everyone has a time when they have felt wronged.  When something didn’t go right, a relationship soured, a product failed to deliver or someone just did something that pissed us off.  And we all know the feeling of coming up with the ultimate comeback, when someone just gets what they deserve (like the classic story

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A New Way of Sharing Patient Opinions Online

The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and  ratings systems for buyers to evaluate sellers on sites like ebay and others.  Online,

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Coke Has to Make Every Drop Count

Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi.  Rather than focusing on battle between Coke and Pepsi, Mark rightly illustrates how Pepsi has won the war by successfully diversifying its brand to represent more than just the carbonated beverage category.  Coke is still

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Butterfinger Launches FollowtheFinger.com

Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to "follow the finger."  At first I thought it was some college student slang, or a Philadephia thing – but looking around I realized – they were actually responding to a

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Are Domain Names the Next Tagging Phenomenon?

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

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Take the Multilingual Challenge: Globalize Your Blog

One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US.  Intended or not, this blog has a global audience.  But like most of my fellow bloggers based in a single country, I don’t do much to

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Spun and Peerflix – Online DVD Trading Then & Now

One of my favourite holdover sites from the dot-com era that is still around today is Spun.com.  I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff.  I think I still have a spundex somewhere.  I came

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In Search of Photopedia …

Like most other parents of a one and a half year old, my house is filled with books.  Picture books, soft books, waterproof books, popup books, touch and feel books, or Dr. Seuss books.  You name the type of kids book, and we probably have one lying around somewhere.  But even in this home library

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Nike Survives Ill-fated JoinBode.com Effort

Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships.  Nike and Visa both learned this with their ill-fated Olympic sponsorships of Bode Miller and Lindsay Jacobellis, respectively.  Both turned out disappointing performances, with Bode Miller coming off as a total ass yesterday with his declaration that

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NBC Adds Olympic Medal Count to Paid Search Results

As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates the largest number of searches and a surge in site traffic.  For content publishers offering Winter Olympic coverage, that nugget is definitely the Olympic Medal Count.  To reach all the

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