5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for

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Eons.com Offers a New Online Community for Boomers 50+

Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today.  The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement."  Aside from the new advertising opportunities the site offers,

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Understanding the Mom Blogger Revolution

Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating them, and even celebrities using blogs to share their thoughts about anything and everything.  Yet a quiet revolution that has been slowly taking shape online is the rise of mom

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The Human Side of Search: Directories, Wikis and Networks

One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites.  As Jerry grew his directory of sites into the megaportal of Yahoo – he also gave birth to an idea that was copied across the Internet.  Then Google came along and Yahoo’s directory suddenly became a tool for

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The Human Side of Search: Taggregation

As more and more content gets posted online by organizations and individuals, the barriers to finding the content that truly matters are getting higher.  Search algorithms are valuable for helping to sort through this information, but unfortunately the automated approach can only go so far and falls short when it comes to less well recognized

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The Carnival of Marketing at Influential Interactive Marketi ...

Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US).  The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there

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The Carnival of Marketing – Call for Submissions

One of the more popular blogs on marketing and PR today is Media Orchard.  Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online.  Piers does the same thing on marketing news and trends on both PSFK and Marktd.  Every once

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Why Marketing to Millennials is not Impossible

Last week on Friday I participated in a panel on marketing to millennials (the generation born in the 80s and 90s) as part of the Digital Media Conference.  Unlike some other panels I’ve seen in the past which can get a bit insular with everyone offering the same opinion – the group collected for this

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Earning a Masters of Bzz Administration

Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent.  This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them.  Agencies handle the creative and strategy, BuzzAgent works

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Wikimapia, Google's Green Summer and Marketing Mashups

Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately.  The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world.  The

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