Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical

Continue reading »

Blog Day 2006 at Influential Interactive Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog").  Blog

Continue reading »

Arrival of the Bluetooth Billboard

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The

Continue reading »

A Gallery of Marketing and PR in Second Life

The virtual world has been getting a lot of coverage in the real world these days.  Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and

Continue reading »

The Life of Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 … Social Media Optimization (SMO) is now a term in Wikipedia.  From it’s humble beginning as a blog post less than two weeks ago, it has been tough to keep up

Continue reading »

Singelringen Promotes "Single Power" As a Way of L ...

Everywhere you turn online there is another site that introduces new ways to find that special someone.  From personality profiles on eHarmony to focusing on finding "recreational" friends on sites like AdultFriendFinder.com – there seems to be some online service for everyone.  Public perception of online dating, too, has changed from assuming it was just

Continue reading »

5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for

Continue reading »

Eons.com Offers a New Online Community for Boomers 50+

Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today.  The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement."  Aside from the new advertising opportunities the site offers,

Continue reading »

Understanding the Mom Blogger Revolution

Add to: | blinklist | del.cio.us | digg | yahoo! These days everyone is talking about blogs going "mainstream" with marketers using them, authors creating them, and even celebrities using blogs to share their thoughts about anything and everything.  Yet a quiet revolution that has been slowly taking shape online is the rise of mom

Continue reading »

The Human Side of Search: Directories, Wikis and Networks

One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites.  As Jerry grew his directory of sites into the megaportal of Yahoo – he also gave birth to an idea that was copied across the Internet.  Then Google came along and Yahoo’s directory suddenly became a tool for

Continue reading »