Top 7 Marketing Trends for 2007

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year.  To add to the already

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Trendspot: Autotagging Images to Help Organize the Web

I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social media sites.  Yet I have also written before about the inherent difficulties of tagging (suggesting that a TagWiki might be the solution).  The biggest issue is that multiple people can

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Deck the Halls with … Duct Tape?

You may not realize it, but duct tape may just be one of the most essential lifestyle products in the United States.  What we all know about duct tape is it’s reputation as a tool that along with a swiss army knife can be used to fix just about anything.  In an effort to inform

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The Fourth Estate and the Indian Blogosphere: Marketing in I ...

I recently had the opportunity to travel through India and spend some time with our colleagues in the Mumbai office of Ogilvy PR.  We had a great discussion about digital influence and more broadly about the role of online tactics in supporting traditional public relations activities.  As I was discussing the role of blogs with

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Word of Mouth and the Churi Wala: Marketing in India, Part I ...

Shopping in India can be a bewildering experience.  Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there are still thousands of stalls, streetside vendors, underground markets and bazaars selling just about everything imaginable.  Lajpat Nagar in Delhi is one of these types of places, full of stores

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The Plight of the Puppetmaster: Marketing in India, Part I

In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother.  Together they performed puppet shows outside the main restaurant at the Haveli, with the older brother expertly controlling the puppets with every finger of both hands behind a curtained backdrop, and the younger brother playing the dholak in

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Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.  Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries,

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Using YouTube to Launch a Global Movement: The Story of Free ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago

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Idea Bar: Marketing with Soundbombs

In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art.  As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator

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