Trendspot: Simplicity Marketing from Apple, Nintendo, and UP ...

Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing.  Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone – marketing the download from the homepage of the iTunes store and probably getting millions of downloads already.  Yesterday evening, I also

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R-E-S-P-E-C-T: The Secret of Success for "24"

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season premiere of the best show on television kicked off for two nights straight on last night and Sunday night with the first four episodes.  Serial dramas are hot right now,

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Airport Security Bins and 10 Other Spots We Need Advertising

Apparently, the latest "innovation" in advertising is offering up ad space on the bottom of those security bins used in every airport.  Despite fears that it might confuse people during an already confusing moment of separating liquids and laptops into quart-sized bags, it seems that airport authorities are ready to go ahead with the plan

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Are you Going Beyond Tabasco?

I like my food spicy.  The problem is, for most restaurants – it just doesn’t pay to make food really spicy.  If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them.  So the safe solution for most restaurants is to offer a way

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Social Media and the Enterprise: A Podcast Interview

Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.  The topic was initially about Social Media Optimization, but more specifically about the role of marketing with social media in the enterprise and some good discussion about common questions that people are asking

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The Metropolitan Opera's Big Marketing Experiment

This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera’s new initiative — Saturday Matinees Live in HD at local theaters around the world.  I have to admit, what first caught my attention in the trailer was the multiple

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Top 7 Marketing Trends for 2007

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year.  To add to the already

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Trendspot: Autotagging Images to Help Organize the Web

I am a big fan of tagging as a way to organize content, save my bookmarks on del.icio.us, and optimize content for consumption on social media sites.  Yet I have also written before about the inherent difficulties of tagging (suggesting that a TagWiki might be the solution).  The biggest issue is that multiple people can

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Deck the Halls with … Duct Tape?

You may not realize it, but duct tape may just be one of the most essential lifestyle products in the United States.  What we all know about duct tape is it’s reputation as a tool that along with a swiss army knife can be used to fix just about anything.  In an effort to inform

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