Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of

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First Impressions at SxSW

This might be an odd title to a post about SxSW since the event has been going on for several days now and the "SxSW" tag is already at the top of the Technorati WTF buzz index.  But regardless, I just arrived today at the midpoint of the Interactive event at South by Southwest and

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A Recap of the PSFK Conference

Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas.  The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications.  Though I unfortunately had to duck out

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IdeaBar: Creationstorms

Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images.  Describing their mission as "helping people to rediscover their everyday environment and lives through photography,"  the site has launched the Connective

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Our (Packed) Event Calendar for March and April

It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast.  And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear.  There are lots of events in the coming two months that

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Product (RED): Smart Social Marketing or Meaningless Celebri ...

In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit

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Jaman and The New Global Niche

Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs.  Restaurants, churches and temples are all centers for exploring global cultures in the real world.  Yet on the Internet, the most successful ethnically focused sites seem to be the online dating sites such as Shaadi.com, JDate and

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10 Secrets of Successful Online Community

This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan.  The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be

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The Future of Online Communities: A Panel and a Poll

This coming weekend, I will be moderating a panel during Community Next, a very interesting day long event focused on the evolution of online communities.  The topic of the panel is on exploring some of the smartest do-it-yourself tools out there for “creating, analyzing, and marketing your own online community" and I will be joined

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IdeaBar: CGM, the SuperBowl and a New Model for TV Advertisi ...

The Superbowl is the real start to the new year for the advertising industry.  Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year.  As the

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