2009 Predictions from The Pros At PSFK

Tired of 2009 predictions yet? I’ve had no less than a dozen requests to contribute to compilations of predictions for the next year and have participated in a few. So, clearly I’m part of the problem if you’re up to your ears in predictions from bloggers about what the next year will hold. Sometimes in

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A Compilation of 2009 Social Media Predictions Worth Reading

It started with a simple email from Peter. An invitation to contribute some thoughts to a collaborative blog post talking about the future. It’s a good topic on this 15th day of the last month of the year, a mere two weeks until we welcome 2009. Which may explain why when Peter Kim from Forrester

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Got Controversy? Why Your Brand Needs One Today

A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get

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4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and

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Trendspot: A Potential Influx of Expats

Regardless of how you feel about the way that the US presidential election turned out, there is one fact that seems fairly indisputable … the world outside of America overwhelmingly supported Obama over McCain. One site in particular that crystallized this truth is called www.iftheworldcouldvote.com. The site invites people outside of the US to share

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Is Social Media Becoming The New MBA?

The rise of Web2.0 success stories has created an interesting phenomenon in the world of business. Today, far more than 5 years ago, you could easily point to a list of entrepreneurs who have built successful businesses without having a graduate business degree. The same MBA degree that was once considered the "green fees" to

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The Do NOT Vote Campaign

As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they become teenagers, it still works but only if you tell them not to do something. The problem is that it is usually something that you actually don’t want them to

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7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there

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JupiterImages Introduces Loyalty Program for Stock Photo Buy ...

There was a time about a year and a half ago when I used to run all of our client’s search marketing on Google and Yahoo on my personal corporate card. It was, as you might expect, a logistical nightmare to put in all the expense claims for that (particularly since Google insisted on charging

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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