What You Can Learn From 50 Top Futurists About The World To ...

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary work, and the inspiration for the team at the Abundant Future Institute to seek out 50 top futurists to each contribute a chapter to a book celebrating Toffler’s vision and

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The Best & Worst Of 2020 Super Bowl Marketing Strategy

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime

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Ten Stories About Non-Obvious Megatrends You Should Read

Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots happening this week! Thank you to everyone who has already bought the book and shared their review. Last night I found out with hit #1 in about fifteen categories on

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5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we

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Why Trend Predictions Suck (And How To Fix Them)

The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That Will Change The Future.” The first trend on the list was “Mobile Usage Will Continue To Rise.” That was the moment when I understood deeply why so many people mistrust

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6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time: Shape of You. About 10 seconds into the performance, he breaks a guitar string. Watching what he does next is a master class in stage presence, preparation and perhaps the

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How Travel Inspires Better Thinking

It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his clients. His insights on the importance of crafting the anticipation of travel, AI-enhanced experiences, using video game design to create a dramatic arc for travel and the role of behavioral

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The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount

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Who’s Killing Sneaker Culture … And Why Does It ...

“You can have commerce or you can have culture,” Sean Williams says. He’s talking about sneakers but he might as well be talking about anything, anywhere. “You can’t have both. You’ve gotta pick one.” That’s probably the most impactful quote in this engaging Deadspin article from writer Casey Taylor that laments the slow dilution of sneaker culture.

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Hotel Encourages Digital Detox, Cypto Founder Dies With Only ...

The Hotel That Forces You To Take A Digital Detox In Sweden, one hotel has created a stunt designed to encourage you to stay off of Wifi during your stay … by only charging you when you use devices in the room. If you can exhibit self control for the evening in the “Check Out

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