Using Advertising for Micropayments

One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard for micropayments.  While services like Paypal have made strides in popularizing a form of digital cash, micropayments of less than 1 cent still remain impossible online.  As a result, sites

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Marketing to CIOs & IT Managers

I’m in San Francisco working on a client project where we are targeting the business to business audience of IT Managers and CIOs.  It is an interesting audience category because of the relative importance of influencers and distribution of the IT purchasing decision across many levels of an enterprise.  As such, it’s also a particularly

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Sun Tries to Make Servers Sexy

A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and quotes on the data sheet such as "I’m petite and powerful with plenty of room for cables."  The ad drives users online to www.sun.com/sweetdreams as a landing page to learn

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The Window of Suckiness

Google has mastered the power of the Beta release.  They have equated the term "Beta" with the idea of exclusivity so strongly that to be invited by Google to become a Beta tester of a service is the ultimate sign you are a technology insider.  Other online services themselves have Beta testers – and in

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Do we need Fanatical Support?

I came across a print ad in Wired Magazine the other day for Rackspace, a provider of managed hosting solutions, and the entire ad was devoted to their tagline "Fanatical Support is the difference."  Intrigued at a campaign which seemed hinged on a word that typically evokes a negative reaction (fanatical), I read further.  They

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Sneak Preview: Ogilvy PR BlogFeeds

As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse

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Collective Voice and Blogs

The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world?  But despite the obvious problems, Wikipedia works – an online measure

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Sent from my Blackberry Wireless …

I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry

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Apple Unveils New iPod Phone & iPod Nano

As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil … You have to hand it to Apple, they know how to hype up

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Scariest Viral Marketing Campaign Ever

Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine finding "the one thing they never expected" … there is also a furious desire/necessity to do something different to connect with audiences and increase intrigue enough to get "bums in

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