The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users

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Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

RSS is one of those technologies that has a relatively enigmatic name for a very simple concept.  The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity.  Yet so far, RSS has been used primarily to push content that is offered by one group to many

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The Online Travel Marketing Paradox

There is a problem with every online travel resource out there today – and no one seems to realize it.  Over the past decade, online travel resources have been reinventing how people in the US are planning, booking and organizing their trips – all while the role of travel agents has been redefined and in

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IdeaBar: "Beaconvertising" And New Social Media Ph ...

This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come

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Google Celebrates Australia Day With An Aerial Maps Mashup

For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see.  The

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Sun's Schwartz: A Model for the Social Media CEO?

This past weekend, the Saturday Interview in the business section of the NY Times focused on Jonathan Schwartz, CEO of Sun.  Over the course of a single column, Schwartz shared more insight into the evolving media world (and how businesses should work) than most other CEO I have seen in recent past.  Among his gems

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CES and Marketing in the Age of Control

Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on the role of Microsoft’s Vista in how consumers will be using electronics and technology in the coming year.  Not surprisingly, his focus was on "connected experiences" and how the vision

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Social Media and the Enterprise: A Podcast Interview

Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.  The topic was initially about Social Media Optimization, but more specifically about the role of marketing with social media in the enterprise and some good discussion about common questions that people are asking

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Top 7 Marketing Trends for 2007

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year.  To add to the already

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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