A Recap of the PSFK Conference

Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas.  The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications.  Though I unfortunately had to duck out

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Understanding The 12 Main Sources of Blog Traffic

Something odd happened about ten days ago, and it got me thinking about hidden blog traffic.  As many of you who read this content directly on my blog might have noticed, I publish my Feedburner RSS subscriber count on the right hand sidebar of my blog.  For those of you reading this on one of

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3 Big Reasons I'm Not An Apple Enthusiast

As a marketer, I should be in love with Apple.  After all, I have an iPod and a Mac at home – and Apple’s marketing success offers lessons for anyone wanting a great case study on how to position products, launch them into the market, and use distinctive product design to connect with consumers.  Getting

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Jaman and The New Global Niche

Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs.  Restaurants, churches and temples are all centers for exploring global cultures in the real world.  Yet on the Internet, the most successful ethnically focused sites seem to be the online dating sites such as Shaadi.com, JDate and

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Blockbuster Poaches Netflix Customers with "President&# ...

Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize.  Aside from technical innovation, they have also pioneered a new business model for online on-demand movie downloading by charging consumers based on the hours they watch, streaming movies without actually downloading them and letting users switch

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The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users

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Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

RSS is one of those technologies that has a relatively enigmatic name for a very simple concept.  The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity.  Yet so far, RSS has been used primarily to push content that is offered by one group to many

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The Online Travel Marketing Paradox

There is a problem with every online travel resource out there today – and no one seems to realize it.  Over the past decade, online travel resources have been reinventing how people in the US are planning, booking and organizing their trips – all while the role of travel agents has been redefined and in

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IdeaBar: "Beaconvertising" And New Social Media Ph ...

This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come

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Google Celebrates Australia Day With An Aerial Maps Mashup

For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see.  The

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