The Softer Side Of Measuring Social Media

How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you

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7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there

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Microsoft Finally Tries To Tell The Story Of Vista

During my time in Beijing for the Olympics, I was using a Lenovo Ideapad U110 to blog, capture and upload images and video and video chat with my family. Loaded on the machine was Microsoft Vista, and so I had my first experience using the much maligned new operating system from Microsoft. About the same

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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37signals & Freshbooks Disagree On Customer Service 2.0

There is a fascinating "smackdown" of sorts going between two leading Web2.0 companies which raises some very interesting questions about the future of customer service and what customers really want. Ok, maybe not so much a smackdown as a philosophical difference of opinion, but its one worth watching if you are a marketer or have

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Lenovo Extends The Olympic Experience With 100 Athlete Blogs

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been

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Don't Be A Password Nazi: Rethinking Your Approach To P ...

How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances are there are probably too many to count. Among those dozens or hundreds of sites, there are a select few that you access everyday and the rest fall into your

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5 Great Marketing Blog Lists And What You Can Learn From Eac ...

As a marketing blogger with a fairly decent audience, I tend to make it onto a lot of marketing lists. And they are pretty popular these days. Sometimes it seems like each month I get placed on several of these new lists (along with the accompanying requests to include a list to the lists on

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Addictomatic Offers The Ultimate Ego Search

If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It’s ok, you can admit it. As many of us build our digital profiles

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How "Location Shifting" Could Reinvent GeoTargeted ...

There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet.  If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online: 1. Based on IP

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