10 Futuristic Ideas Becoming Reality Faster Because Of COVID ...

For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know they are far ahead of their industry. Over the past month as our entire culture has been upended by the arrival of the COVID-19 virus, one of positive side effects

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The Best & Worst Of 2020 Super Bowl Marketing Strategy

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take a look at some of the Super Bowl marketing strategies behind the ads from this year’s big game and see which ones were the biggest winners and losers. For longtime

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2020 Will Be The Year Of Bullsh*t. Here’s How To Survi ...

This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that they shouldn’t believe anyone or anything.” This rise in mistrust seems connected to the rise of bullshit too – and so it felt like a fitting theme for my first

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5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we

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6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time: Shape of You. About 10 seconds into the performance, he breaks a guitar string. Watching what he does next is a master class in stage presence, preparation and perhaps the

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Why The Myth Of The “Sold Out Show” Is Finally D ...

There was a time when people used to think the waiting list for season tickets to Redskins games took decades to clear. Then the team finally admitted those numbers were inflated and made season tickets available again last year. The idea of a show/venue being “sold out” is one of the most basic marketing techniques in entertainment …

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The 2018 Non-Obvious Book Awards – Top 50 Business Boo ...

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For

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How To Separate Meaningful Data From Quantified Bullshit

Last year I got my test results from the 23andMe genetic testing and found it to be fascinatingly useless. The numbers told me I was 99% South Asian and offered head-scratching “insights” like that I have an “average chance of hating chewing sounds.” This week an excerpt from a new book called A Brief History of

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Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would use phrases like “the place where Coke tastes so good” to allude to the brand. It was an interesting strategy and turned a few eyebrows. This week, Heineken launched an entire

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