Using Wikipedia for Marketing

During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us and Wikipedia.  Members of the panel shared several great ideas about how to market in a community environment, without alienating members of the community or being perceived negatively as a

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NBC Adds Olympic Medal Count to Paid Search Results

As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates the largest number of searches and a surge in site traffic.  For content publishers offering Winter Olympic coverage, that nugget is definitely the Olympic Medal Count.  To reach all the

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Why I Read Blogs

The first thing I counsel most of our clients to do who are interested in understanding the blogosphere is to start reading blogs.  In many cases, we help them by creating RSS feeds and selecting the initial list of blogs for them.  This was the inspiration behind the Ogilvy Blogfeeds.  Looking at the list of

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French Maid TV and New Uses for Video Blogging

There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV.  The only problem is, you better watch out for someone looking over your shoulder.  Especially if you are at work like I am right now.  Of course, my story is that I’m just checking out

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Google Outsells Sun in Enterprise Hardware?

Among the many hidden legs of Google is the enterprise platform search product that they have available for large customers who need a solution that can search hundreds of thousands of documents quickly.  In contrast to Sun’s desire to give their servers more sex appeal, Google’s product design team seems happy to stick with the

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TrendSpot: The Rise of Human Search Filters

The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters.  Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to

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Using Advertising for Micropayments

One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard for micropayments.  While services like Paypal have made strides in popularizing a form of digital cash, micropayments of less than 1 cent still remain impossible online.  As a result, sites

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Yahoo Gets Content

In the beginning, Yahoo was a directory of links to websites.  I was tempted to write that it was "just" a directory of links, but at the time when it was launched, that was something the online world needed — worthy of more than just a "just."  Today Yahoo announced their partnership with Tivo, taking

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The Storyteller Instinct at We Media

Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels  — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today.  Consumer generated media, in large part, is driven by individuals’ need to tell their stories. 

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Sneak Preview: Ogilvy PR BlogFeeds

As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse

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