How Marketing Saved Civilization

Any author (or blogger) will tell you that titles matter.  The name is frequently what draws people in to read a post, or buy a book.  In a world of competing diversions, these titles are more important than ever.  Why the Irish Saved Civilization was a very average book released with a perfectly crafted title

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Wikipedia No Longer Defines the Wiki

Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing can be removed through frequent editing.  Indeed, for many of the self appointed Wikipedians who guard the content of Wikipedia, their mission in life is to objectivize any entries that

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Can Blogging Impact Your Bottom Line?

This is a question that any marketer who has discussed the prospect of blogging as a marketing tactic will be familiar with.  Many consultants are well accustomed to selling the many "soft" benefits of blogs such as starting a dialogue with customers, demonstrating transparency and having a soapbox on which to distribute your corporate point

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Finding a New Formula of Blog Influence

In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload.  Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal –

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Are Domain Names the Next Tagging Phenomenon?

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

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7 Tips on Pitching Bloggers

This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many PR and marketing blogs recently – generating almost as much discussion as the now tired declaration of the death of the press release .  The intention of these tips is to

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The Greatest Viral Marketing Tool Ever

Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo.  And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. 

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Spun and Peerflix – Online DVD Trading Then & Now

One of my favourite holdover sites from the dot-com era that is still around today is Spun.com.  I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff.  I think I still have a spundex somewhere.  I came

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In Search of Photopedia …

Like most other parents of a one and a half year old, my house is filled with books.  Picture books, soft books, waterproof books, popup books, touch and feel books, or Dr. Seuss books.  You name the type of kids book, and we probably have one lying around somewhere.  But even in this home library

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New Blogfeeds Launched: Public Relations, Advertising, Pharm ...

Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis.  This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: http://blogfeeds.ogilvypr.com/publicrelations Advertising: http://blogfeeds.ogilvypr.com/advertising Pharmaceutical: http://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: http://blogfeeds.ogilvypr.com/ogilvy

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