Most Online Content Is Crap. How Will We Decide What To Save ...

This week the Library of Congress mapped out an ambitious vision to expand its collection of digital content and broaden access to all of it. On the surface, cataloging all of this data seems like the ultimate impossible task because of how exponentially it is growing. It’s hard to imagine how any one group will be able

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Why Does The Internet Make Stupidity So Viral?

Drakes-Music-by-Climbing-out-of-Cars

Earlier this week the US government had to officially ask people to stop jumping out of moving cars to dance in the streets in response to a viral dance challenge for one of Drake’s songs. About the same time I first read this story, for some reason another story and video about how you can

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Victorinox and How To Use Powerfully Ordinary Videos For Mar ...

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The

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How Diverse Are US Newsrooms? Not Very …

In this data visualization, the shift in diversity of both race and gender in newsroom staff and leadership across the country is analyzed with some interesting results. The newsrooms overall, as you probably expect, are overwhelmingly white and skewed toward men. More interesting is the fact that over the past 15 years the Washington Post and NY Times have

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art directors, copywriters, proofreaders, prop masters, carpenters, photo retouchers, programmers and CGI specialists make the catalog globally relevant. From zooming in on kitchen photos (because Chinese kitchens are smaller than American

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Have An Accent? It Might Help You Get Your Next Job

AI voice-assistants have long had difficulty understanding foreign accents, but now Amazon may be taking steps to address this frequent issue. In Australia, the brand is hiring “a linguist with Australian background” to join their team. The same may be happening in other places around the world as these linguists can listen to the language

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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How Convenience Is Transforming Dating, Fast Food, Fashion A ...

This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease carrying mosquitos to a new Amazon Echo Virtual Stylist that will judge your new outfit. There is a new portable scanner that will test the pesticides in your fruit and

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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How I Spent Over $30,000 To Relaunch My Brand

I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage

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