I Like You, But Not That Way: How Retailers Lose & Win B ...

"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, it's not a cool new interactive augmented reality thing. This is a term that describes the fears of many real life retailers who are afraid of becoming a place where consumers just go to touch and

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What David Ogilvy Can Teach You About Good Manners

There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said: "I always use

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Characters Worth Celebrating

For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television network) to celebrate people and organizations who are having a positive impact on American culture. Along with fellow writers who focus on all kinds of topics from food to music

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Gilty Secrets: 10 Marketing Techniques From Today's Hot ...

To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 calendar year. The growth of Gilt.com has coincided with a shift in how

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Consumer Reports & Consumerist Help Shoppers Bite Back

One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even millions of people. Shoppers have a voice and it is now far

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An Inside Look At Beijing During The Olympics

I have officially been in Beijing for 4 days now. I start this post with that admission, because before you read this I want you to know that I’m no expert on Beijing or China. Before this current trip, I have been here once before. Aside from a few useful phrases, I don’t really speak

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Why Sprint's New Campaign Wins Only 50% Of Their Battle

As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands don’t have a personality and suffer from facelessness. One of the most obvious categories that has built a dreadful reputation for itself is the wireless phone industry in the US.

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10 Questions About "Accidental Branding" With Davi ...

Today I’m trying an interesting experiment with another author, David Vinjamuri. We are doing mirror interviews and posting them at the same time – so he asked me 10 questions about PNI and I asked him 10 about his new book called Accidental Branding. Aside from both being in the midst of the same challenge

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Johnny Bunko And The Anatomy Of A Great Business Book

One of the best discussions I managed to make it to at SXSW was also one of the smallest … a talk by Daniel H. Pink (author of A Whole New Mind) all about the rise of Manga.  It is a topic I am particularly interested in because there is an entire passage in PNI

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Product Review: ThinkCube and Fostering Creativity in the Ne ...

A big part of my job is about creativity.  Coming up with ideas to help our clients stand out, and trying to add new thinking to every new engagement.  As much as I appreciate the role of creativity in a place like a creative marketing agency that I work in … I also realize that

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