Why Do Critics Hate Movies That Real People Love?

The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the

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How To Tell If You’re An Asshole (And Why It’s S ...

sagrada familia line

Last week a small army of cruise ship passengers disrupted a funeral in the tiny Norwegian city of Honningsvåg and took pictures of the mourners. According to The Guardian, Barcelona is crowded with careless tourists who overrun destinations and fail to respect the culture. A political story of a Supreme Court nominee seeming to ignore a handshake and walk away this

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Why Facebook Rating Your Trustworthiness Is Good News

facebook trustworthiness

The Washington Post story this week revealing the “previously unreported ratings system” used by Facebook to rate the trustworthiness of users on a scale of zero to 1 has all the usual components of an outrage-worthy announcement. How dare Facebook think they can rate all of us? What if they abuse this system or someone hacks it?

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Why Netflix Uses Taste Communities Instead of Demographics

netflix

Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see if they have enough critical mass and audience to continue. In the same week, at a television industry event a Netflix executive shared that Netflix finds demographics to be useless

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Uber Lets Drivers Tell You Why You Deserve A 1 Star Ranking

If you are a jerk to your Uber driver, you’re probably a jerk. For some time the ride sharing platform has allowed drivers to rank you, but this week they announced that you will now be able to see that feedback from drivers if you get the same feedback twice in a month. This is

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French Chef Asks To Be Stripped Of Three Michelin Stars

It is hard to imagine the pressure a chef who has been given 3 coveted stars in the Michelin dining guide for 20 straight years must feel. For the first time, a renowned chef is asking to be let off the hook. Sébastien Bras wants “to be allowed to cook excellent food away from the frenzy of

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How To Spot A Fake Viral Video

For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built a reputation out of debunking viral videos and showing what techniques they have used. While you could go frame by frame to see the tricks, the more useful conclusion from

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How To Break Up With Your Bank Over Ethical Differences

In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank. While changing banks is notoriously inconvenient, the author of the piece was inspired to do so because of ethical differences with his bank (Wells Fargo) and its support of the Dakota pipeline. This consumer empowerment

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Food Transparency and When Storytelling Can Backfire

Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour their pork production operations, she noted that taking a consumer into a farm to show “food transparency” is a good idea in principle, but it doesn’t change the fact that

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Tinder’s Redesign Prioritizes Your Looks and Profile P ...

Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has its own meaning. That is about to get even more prevalent as Tinder’s latest redesign prioritizes the images you upload. While it may seem shallow, this is not really that

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