The Death of the Invisible Agency

There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely invisible to consumers.  Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background.  Since then, you have

Continue reading »

How to Create a Microbrand Like GapingVoid

It might sometimes seem like everything is going micro.  With microlending, loans are getting smaller.  With online video, entertainment is getting shorter.  Technology devices are, of course, getting smaller. Micro is hot.  So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing:

Continue reading »

5 Brilliant Marketing Ideas from SxSW

Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline.  Everywhere you look there are signs posted telling you what tag

Continue reading »

Introducing The Best Panel at Ad-Tech San Francisco

I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is going to be one of the best panel lineups of the upcoming ad-Tech event in San Francisco at the Moscone Center from April 24 to 26th.  The panel, which I

Continue reading »

The Human Side of Search: Presentation from Search Insider S ...

Below is the presentation on the Human Side of Search that I gave today at the Search Insider Summit here in Keystone, Colorado (right click image or link to download PDF): UPDATE – The MP3 version of this presentation is now live. The concepts outlined in this presentation are also further explored in three previous

Continue reading »

The Human Side of Search: Sharing Your Expertise Online

Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched.  Squidoo is one of a number of sites that are tapping into these distributed pockets of expertise in an effort to help individuals benefit from the skills and knowledge of one another to find

Continue reading »
Pages:«12345678910