Non-Obvious 2018 Resources Page:

Thanks for visiting this resources page and for reading the book!  Here is a list of links that are available for download in PDF format from this page – just click on any link to download:

• 2018 Research: Full Notes & Resources – A comprehensive list of links to sources used in the research for all the trends introduced in the 2018 edition of Non-Obvious.
• 2017 Research: Full Notes & Resources – A comprehensive list of links to sources used in the research for all the trends introduced in the 2017 edition of Non-Obvious.
• 2016 Research: Full Notes & Resources – A comprehensive list of links to sources used in the research for all the trends introduced in the 2016 edition of Non-Obvious.
• 2015 Research: Full Notes & Resources – A comprehensive list of links to sources used in the research for all the trends introduced in the 2015 edition of Non-Obvious.
• Trend Action Guide 2015: Trend Workshop Bonus Chapters – 4 chapters from the original 2015 edition of Non-Obvious which feature step by step instructions on how to run the following Trend workshops: Customer Journey Mapping Trend Workshop, Brand Storytelling Trend Workshop, Business Strategy Trend Workshop, Company Culture Trend Workshop.
• 2014 Non-Obvious Trend Report: Visual Edition [Slideshare link]
• 2013 Non-Obvious Trend Report: Visual Edition [Slideshare link]
• 2012 Non-Obvious Trend Report: Visual Edition [Slideshare link]
• 2011 Non-Obvious Trend Report: Visual Edition [Slideshare link]
• Trend Longevity Ratings: 2012 and 2011 Trend Reports – Short summaries of each of the trends predicted in these first two reports along with trend longevity ratings. These summaries and ratings were not published in the print edition of the 2017 Non-Obvious book for 2011 – 2012. All other year’s ratings and summaries were included in the book and are therefore not provided as bonus downloads.

The Best Online Resources For Trend Information:

These organizations and individuals publish consistently insightful ideas and forecasts worth paying attention to. Each is on my must-read list every year and never fails to offer several ideas that inform my thinking annually as I prepare the Non-Obvious Trend Report.

• Trendwatching
• PSFK
• Megatrends by John Naisbitt
• The Trend Forecaster’s Handbook by Martin Raymond
• Cool Hunting
• The Cool Hunter
• Slideshare

Customer Journey Mapping Trend Workshop Resources:

• Smaply
• Unfolding the Napkin by Dan Roam
• Smashing Magazine

Brand Storytelling Trend Workshop Resources:

• Resonate by Nancy Duarte
• Tell To Win by Peter Guber
• Lead With A Story by Paul Smith

Business Strategy Trend Workshop Resources:

• Business Model Generation by Alexander Osterwalder and Yves Pigneur
• Positioning by Al Ries and Jack Trout
• Different by Youngme Moon

Corporate Culture Trend Workshop Resources:

• Let My People Go Surfing by Yvon Chouinard
• The Carrot Principle by Adrian Gostick and Chester Elton
• Taking People With You by David Novak