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Non-Obvious: Media Kit

Non-Obvious: About The Book

Non-Obvious is a book about trends that will shape the world of business in the coming year. It is a best selling series written by Trend Curator Rohit Bhargava – published every year with 15 all new trends.  On this page created specifically for journalists, you will find a summary of the trends, a longer excerpt of the book and more information about the author.  For a full review copy of the book either in print or ebook format, please contact

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About The Author: Rohit Bhargava


Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street Journal best-selling author of five books including Non-Obvious and Likeonomics. After spending 15 years leading brand strategy at two of the most highly respected marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including the Influential Marketing Group and Ideapress Publishing. He teaches marketing and storytelling at Georgetown University and regularly travels the world as an entertaining, humble and non-boring keynote speaker.  He has been interviewed or had his insights featured in dozens of top tier publications including Forbes, Fast Company, NPR, Harvard Business Review and the Globe and Mail.  Rohit has also been invited as a guest expert on numerous business programs.