In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond
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Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents. In case you’re wondering, the "0.5" stage is right here in DC. The concert taking place now is at the American Indian Museum after they offered their venue for
Continue reading »Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food. Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the
Continue reading »Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with insight, though, is that it comes in two forms. There is insight that can help you to create a great communications message – and there is insight that can help
Continue reading »Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews. The film tackles the difficult topic of domestic violence and is based on a true story. After watching the story being told and thinking
Continue reading »It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast. And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear. There are lots of events in the coming two months that
Continue reading »Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers for exploring global cultures in the real world. Yet on the Internet, the most successful ethnically focused sites seem to be the online dating sites such as Shaadi.com, JDate and
Continue reading »Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize. Aside from technical innovation, they have also pioneered a new business model for online on-demand movie downloading by charging consumers based on the hours they watch, streaming movies without actually downloading them and letting users switch
Continue reading »Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans. The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users
Continue reading »Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it’s
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