What You Can Learn About Storytelling From The Movie “ ...

How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than a few because of the number of easter eggs and elaborate side storylineshidden in the movie. The film is about a frantic Dad, played by John Cho, searching social media for

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Why Netflix Uses Taste Communities Instead of Demographics

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Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see if they have enough critical mass and audience to continue. In the same week, at a television industry event a Netflix executive shared that Netflix finds demographics to be useless

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Binge Rooms: The Ultimate Immersive TV Experience

binge-room-contest

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that

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How The Backlash Of Superfans Might Ruin Entertainment For T ...

logan

Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating great art. For years comedians have been avoiding college campuses because of the inability for easily outraged youth to take a joke. Have we become so uptight that we are unable

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Kingsman 2 Director Is Annoyed Trailer Gives Away Too Much

If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew Vaughn is ticked off that the trailer reveals Colin Firth’s character Harry Hart was actually alive. It’s hard to disagree as I suspect we have all had that experience of

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Professional Clowns Have A Creepiness Problem, Thanks To  ...

The popularity of the horror film “It” has created some predictable losers … professional clowns. After a group of clowns had a slate of birthday party cancellations because of freaked out parents, they organized a rally in New York to prove clowns aren’t all that bad. It’s an interesting reputation challenge to imagine what you would

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What A List Of The Most Streamed Star Trek Episodes Means

Just ten days before the highly anticipated Star Trek: Discovery finally premieres, Netflix released a timely list of the most frequently re-watched Star Trek episodes. If you are a trekkie, the full list will be fascinating – but I selected this story for another reason. It’s a rare look inside the treasure trove of data Netflix has about

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Tokyo Toilets, the World’s Rudest Billboard and Richar ...

This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may

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Kodak Brings Back Film, How To Be Funny On Stage, and the Pr ...

The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future, there can be a beautiful resonance that comes from looking in the other direction from time to time. Kodak brings back film, the ultimate “device like no other” from a

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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