How "Location Shifting" Could Reinvent GeoTargeted ...

There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet.  If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online: 1. Based on IP

Continue reading »

Everywhere Mag and the Arrival of the User Generated Magazin ...

As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there.  Travel has long been an active industry online, whether you talk about people’s behaviour with increasingly booking travel online, or the slate of review and opinion sites that let people share their opinions about

Continue reading »

Notes From the Twitterbowl: The Top 3 Strategic Super Bowl A ...

Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account).  The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads

Continue reading »

Lufthansa Proves Sweden Is Full of Gorgeous Blondes

Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors.  Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to

Continue reading »

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be

Continue reading »

7 Lessons On How To Be a Great Client

I’ve spent a lot of years working in marketing agencies and the one thing you learn with that kind of background is how to build relationships quickly.  Of course, the thing that’s a bit tougher to admit is that some relationships are much better than others.  It is simple human nature to say that people

Continue reading »

10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake

Continue reading »

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

Continue reading »

IdeaBar: Still Seeking The Great Semacode Marketing Idea

Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an item of clothing directly from their phone.  I am a big fan of the promise of semacodes for marketing because they can offer a reliable way to let consumers interact

Continue reading »

Tapping Dayparting For More Than Online Ads

Last week I took the Metro at 7am to get to work for an early meeting.  Looking around at the crowd on the train at a time more than an hour earlier than I usually get on – two things were apparent.  First, the people looked sleepier.  And second, the crowd was clearly older on

Continue reading »